CHAN Ching To (UID 3035102223) To what extent is Corporate Social Responsibility (CSR) beneficial to a company’s performance? An analysis of the relationship between CSR and financial soundness, quality of marketing, people management and long-term investment value. Introduction Since the late 1990s, corporate social responsibility (CSR) has been increasingly discussed in the society and it slowly becomes one of the important components in the business world (Jenkins, 2005). McWilliams and
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leadership roles in organizations. Theory and concepts are applied using both case analysis and a computer-based business simulation. Topics include: elements of the strategic planning process, such as strategy formulation and implementation; ethics and corporate social responsibility; corporate, business, and functional-level strategy; the relationship between strategy and organizational structure; and strategic control and reward systems. PREREQUISITES OF COURSE Business majors
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about Bata’s products. • To get idea about their current business condition. • To analyze its market position with it’s’ competitors. • To take an over view of their market strategies. Methodology of the study: This is a descriptive analysis. Most of the data is secondary data. I have collected the data from different websites and by taking viva of some Bata officials. Limitations of the study: To prepare this term paper we faced a lot of problems which include time & cost. Moreover
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2.0 Part Two: Analysis and Findings [pic] 2.1 Background/History of Bata Shoe Co. Bd. Ltd.: [pic] The business that became the Bata Shoe Organization was established on August 24, 1894 in Zlin, Czechoslovakia by Tomas Bata, and included his brother Antonin and sister Anna. Although this business was new, the Bata name had been part of a tradition of shoemaking for eight generations, spanning three hundred years. It was one of the first modern-day shoe 'manufacturers', a team of
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Company’s vision |“It’s all about creating value” | Company goals At least one company goal that can be accomplished through a strategic plan |Diverse Brand Portfolio |
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Faculty & Research Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value by P. Chandon 2003/19/MKT Working Paper Series Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon* INSEAD March 2003 * Pierre Chandon is Assistant Professor of Marketing at INSEAD, Boulevard de Constance, 77300 Fontainebleau, France. Tel: +33 (0)1 60 72 49 87, e-mail: pierre.chandon@insead.edu. Note on Measuring Brand Awareness
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A brand has a soul and a personality. It can give meaning and identity to its user. So its benefits can be both functional and psychological. MINDSET My Personal Brandscape Globe & Mail Levis Irish Spring Finesse Crest Nike Listerine Braun Old Spice Rolex Tropicana Westclox Gap Maxwell House Quaker Oats Bic Macintosh Dole Subaru Clarica Pizza Hut Sunoco Yahoo Pepsi MINDSET THE MEDIUM IS THE MESSAGE
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analyze the application of both content and process motivation theories. To be more specific, Maslow’s theory will be explored in Hart Worldwide, followed by Herzberg’s Two-factor theory in Kwik-fit financial service and Vroom’s Expectancy theory in Nike. One of the most widely used theories about needs is by psychologist Abraham Maslow, who assumes that human needs are appeared continuously in a higher level. (Rollinson, 2008:202). Therefore, he arranged the needs in a hierarchy, which is portrayed
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profit-seeking and prosociality, a necessary contradiction. Attempts to reduce CSR’s ambiguity can thus only succeed by undermining its viability as a normative discourse that captures how certain elements of society understand how firms should act. The analysis suggests that greater scholarly attention is needed with regard to the material discursive environments within which discourses such as CSR are deployed. A discursive approach to research could thus benefit future practitioners, who have to act
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INTRODUCING IPHONE AND APPLE TV Apple Computer Inc. was started by a partnership between Steve Jobs and Stephen Wozniak who were both computer gurus. This partnership resulted in a simple idea of creating their first computer, Apple 1 in the garage of Jobs’ parents which. Since then the company has been able to be successful through its innovative products and has able to build a reputable brand image in the business environment Although it encountered some ups and downs over the past years
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