selected is Nike Inc. Started as Blue Ribbon Sports (BRS) in 1964 by founders Phil Knight & Bill Bowerman and BRS started as a distributor for Onitsuka Tiger a Japanese shoemaker (now ASICS). Not just distributors, BRS were a part of the design process of the Onitsuka Tiger brand. In 1971 BRS branched out to start their own product offerings with the vision and company mission to provide “innovation in search of better, lighter, faster product performance”. This has been one of Nikes core competencies
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耐克（Nike，NYSE：NKE）是一家美國體育用品生產商，主要生產運動鞋、運動服裝、體育用品，以自己的品牌銷售，包括Nike、Air Jordan、Nike Golf 、Team Starter等，亦包括屬下全資擁有的品牌茵宝、匡威等。 Nike為世界多個足球會及國家足球隊提供球衣套件，包括阿森纳、曼聯、巴塞罗那、阿斯顿维拉、凯尔特人、祖雲達斯、T10 FC、國際米蘭、巴西、荷蘭、葡萄牙、美國等。 Nike的郵寄地址位於俄勒岡州波特蘭市近郊的比弗頓（Beaverton），公司總部則設於華盛頓郡。Nike的名稱源自希臘神話中的勝利女神尼刻（尼克）。 目录 [隐藏] * 1 歷史 * 2 市場對手 * 3 主要產品 * 3.1 產品製造地 * 4 贊助球隊 * 5 赞助选手 * 6 参见 * 7 参考资料 * 8 外部連結 | [编辑] 歷史 * 1962年，Phil Knight在斯坦福大学編寫論文，估計日本製造的廉價運動鞋可與德國製造的高價格運動鞋競爭。在取得MBA學位後，Knight前往日本，與生產商Onitsuka Tiger的管理人員會面，試圖說服他們讓Knight擁有的藍帶體育公司（Blue
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Complex Decision-Making and Brand Loyalty COMPLEX DECISION MAKING High involvement purchases are recognized as those purchases that pose some level of risk on the purchaser or consumer. This can be further divided into brand loyalty, it is a habit, or complex decision-making, if there are many difference between brands and the products offered. Some examples include a house, a car or a big screen TV like the one my roommates and I bought in the end of August. As we were putting together our new
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Sustainability Assessment of Nike Shoes Andrew Derrig Jake Stocker Luke Warren Pearson King Ethan Tinson Ellen Winston For Sustainability Science ENVS 195, Fall 2010, Dr. Saleem H. Ali Introduction and Justification In Greek, Nike means “victory” and since the beginning of the company in 1972, victory has been a term that has represented many things about the Nike brand. The Nike corporation produces athletic shoes, apparel, equipment and accessories that can be found in distributors in over
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in Nike's flagship U.S. market, Nike has expanded its global lead over its rival over the past three years. Nike's 36 percent worldwide market share dwarfs the 21.8 percent share for Adidas, according to Sporting Goods Intelligence. Adidas has been consistently dragged down by the once-mighty Reebok brand, which contributes about 6 percent to its parent's total. The problem for Adidas is that, while it's staked out its turf as an official sportswear partner, Nike has more top athletes. They include
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Table of Contents Introduction 3 Nike, Inc. 3 Under Armour 4 Porter’s five forces analysis 5 Nike, Inc. and Under Armour innovation strategies comparison 7 Conclusion 9 References 10 Introduction Nowadays, more and more people become concerned about health; they develop special diet that include vitamins and advanced nutrition supplements, and of course they do sports. Any kind of sports demand at least basic sports outfit: a T-shirt, shorts or pants, and a pair of shoes. Industry
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Nike Case Questions 1. In the United States, what is Nike’s: a) Brand image, and b) sources of brand equity? a) In the United States, Nike’s brand image is built on being a high-performance, innovative and aggressive brand. The company associates the brand with top athletes through sponsorships. Since inception, Nike has placed performance as a top priority for the brand. Through designing high performance shoes and apparel, as well as sponsoring high-profile athletes and teams the brand
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release locations and procedures, visit our RELEASE LOCATOR MARCH 2014 05 Dec 2013 adidas Rose 4.0 Ray Purple/White/Collegiate Purple BUY NOW Nike Air Max + 2014 Multiple Colors BUY NOW Nike Air Pegasus + 30 Black/Metallic Silver/Volt BUY NOW 06 Dec 2013 adidas Originals Hackmore Black/Collegiate Royal/Vivid Yellow BUY NOW Nike Kobe VIII Electro Orange/Volt/Bright Crimson/Deep Night SOLD OUT 07 Dec 2013 Jordan 6 Rings Black/Varisty Maize/Cool Grey/Gamma Blue BUY NOW
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KNOWLEDGE ACQUIRED BY NIKE OVER THE YEARS STRATEGIC KNOWLEDE * Knowledge of their customers * Marketing * Design and Development of new products * Their Supply Chain Customers and customer knowledge When Phil Knight and Bill Bowerman formed the company, its products were targeted at the narrow market sector of serious, competitive athletes. Of course, most serious athletes are young men and women, so that Nike’s main customers were in their late teens and early 20s. The targeting
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APPLYING SOCIAL MEDIA TO BUSINESS CHALLENGES RALPH POOL ASSIGNMENT 2 INTRODUCTION NIKE, Inc. created in 1972, based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets
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