Portland, Oregon, Nike was founded by duo Bill Bowerman and Phil Knight in 1964. Since then, it has become the number one leading manufacturer for athletic footwear and apparel and is an iconic symbol and brand in the industry. Throughout the industry there are many challenges even for a strong established brand like Nike. One of the largest forces that still affects a strong brand like Nike is the rivalry among existing firms in the same industry. Top names competing against Nike in the athletic
Words: 861 - Pages: 4
Nike BCG Matrix Nike Corporation is a Fortune 500 company, founded in 1964 and listed on the NYSE as NKE. Headquartered in Beaverton, Oregon, Nike is a proven leader in the sports equipment, apparel and athletic shoe industries. As of 2013, Nike employees more than 44,000 people worldwide. The brand portfolio, in addition to a wide variety of Nike premium products for leisure and sports activities, includes: Cole Haan, Converse, Umbro, Ltd., Hurley and Nike Golf. Nike contracts with more than
Words: 447 - Pages: 2
Monique Scott 1.0 Executive Summary Nike is planning to introduce a new model of it’s Nike ID Plus, which will be called Nike ID Silver. The original product only calibrated with an ipod when syncing songs and only calculated how many miles ran, and how many calories burned. With the new Nike ID Silver, consumers will be able to sync with any MP3 player ( each sync piece sold separately), can be streamed wirelessly to a PC or MAC, will calculate how many calories burned, how many miles ran, your
Words: 4399 - Pages: 18
Nike was previously known as Blue Ribbon Sports founded in 1964 by Phill Knight and Bill Bowerman. It is the leading sporting goods Company in the United States and hundreds of other countries. This makes it the worlds number one athletic shoe and apparel seller, they have more than twenty thousand employees, with total sales of $9.5 billion. Nike and the athletic shoe industry has transformed into one of the most competitive markets in recent years. Nike does not only sell athletic shoes, but a
Words: 1020 - Pages: 5
on attributes contained in the product (in this case sports shoes) although the end-value might be similar which is for their self-esteem. For example, Nike Free Flyknit 4.0 have a very good review for the road terrain, giving a neutral pronation for the foot anatomy, and it also claim that the shoes are made for competition grade. Meanwhile Nike create the design with bright and cheerful color which casual user that will appeals for
Words: 272 - Pages: 2
2/2/15 SWOT Analysis for Nike stores Strengths 1) Wide selection of products: each category has a variety of choices to choose from 2) Targets a number of age groups and genders, along with your fitness enthusiast and “average joe” 3) Perception of stylish workout attire, compared that of Under Armour and Adidas 4) Have store locations/headquarters all around the world 5) Many sports icons are associated with Nike and not their competitors Weaknesses 1) Nike has a diverse range of products
Words: 283 - Pages: 2
Math Research Project: Nike, Inc. January 28, 2015 Carl Carlson UNIBE 14-0635 Nike, Inc. is an American multinational corporation that is in charge of development, design, marketing, and selling of innovative footwear, apparel, equipment, accessories and services. Its headquarters are in Beaverton, Oregon. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment. According to Forbes, Nike is considered the world’s most valuable sports
Words: 922 - Pages: 4
NIKE strategy Nike is the most popular sports goods seller all over the world. A great company must have a great strategy for its market. The Nike’s strategy is most important for its sales. Advertising Recent year, Nike spends more 800 million on advertising. And this number will be increasing in the next years. Before the 1980s, there are a lot of sports goods advertising talking about the technology in the products and these makes these sports goods felt far away from human life. After
Words: 919 - Pages: 4
The concept of perceived value of a product is the difference between the potential customer's assessment of all the benefits and all the costs of an offering compared to the perceived alternatives. Value is the function of consumer’s evaluation thus it is subjective where the cost and benefit must be positive values. We can express as the following equation: Value = Benefits / Cost The consumer's perceived value of a good or service affects the price that he or she is willing to pay for it. For
Words: 314 - Pages: 2
Highs and Lows of Nike Advertisement Abstract This paper is designed to compare two images based on their style, audience and purpose. Both images are similar, but only one is useful in my opinion. The purpose is to practice critical thinking, while comparatively analyzing these two images for their effectiveness on their target audience. This piece will also draw the message and appeal to the audience from the images that were chosen. The results should depict a useful image for a select audience
Words: 615 - Pages: 3
