Nike, Inc. Nike History Nike is the leading supplier of athletic footwear and apparel and manufacturer in the world. Founded in 1962 by University of Oregen track athlete Philip Knight and his coach Bill Bowerman. Nike was first known as Blue Ribbon Sports and started out as a distributor for Japanese shoe maker Onitsuka Tiger, now known as ASICS. In 1971 the “Swoosh” was designed for $35.00 by Carolyn Davidson and the first shoe sold doning the swoosh and the name Nike was a soccer shoe. In
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Nike in the Action Sports Market The action sports industry serves a niche market. Only in recent years have action sports become mainstream and their athletes widely recognized. Similar to the music industry, it has been challenging to market to this “underground” demographic, as retailers seek profit, while consumers seek scarce products. Skaters, snowboarders, bikers, etc. desire one-of-a-kind or limited-edition active wear that can only be found at local shops. Much like music moguls
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The Company Nike, Inc is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel and is also a major manufacturer of sports equipment. Nike currently employs around 38,000 people worldwide. Nikes products are known worldwide and there is high demand in most countries globally. The company was founded
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The four functions of management are planning, organizing and controlling. The organization that I am choosing is Nike, Inc. The company started with two gentlemen who both had the same idea of having good quality running shoes made. Bill Bowerman who was the track coach at the University of Oregon always seeked out ideas and designs to make for his runners. Phil Knight who was a runner for Bill Bowerman made a call to Japan to convince Tiger shoes to let him be a distributor in the United States
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success. That advice is serving the grown-up Ms. San more than ever. San Yin Mei The world's largest sporting-goods marketer isn't used to being the underdog, but Nike reported in July that sales in China will probably continue to fall for the next two quarters, which would make it five in a row. To get back in the game, Nike is turning to marketers like Ms. San, whose petite size belies a background in rough sports like field hockey, wakeboarding and snowboarding. Ms. San -- the only woman
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Integrated Marketing Communication Plan Nike Running Shoes I. Background Nike Incorporated, the leading innovator in athletic apparel and accessories, traces its roots to the University of Oregon track and field team of the early 1950’s. The team’s coach was determined to give his athletes a competitive advantage by always finding the newest and most efficient gear, and began designing and producing sneakers with very limited resources. After twenty-one years of creative turmoil and a superficial
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exploitation uncovered in factories supplying Nike. The actions, taking place outside Nike stores in London and Glasgow, will see campaigners “cheat” their way through a series of races and hold a medal ceremony where Nike will be awarded the title of “biggest cheat”. The demonstrations are a response to new reasearch(pdf) published by War on Want which has uncovered the systematic violations of workers’ rights in Bangladeshi factories supplying garments for Nike, Puma and Adidas. Their findings, while
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a product tester for Men’s basketball shoes at Nike allows me to help give my insight into their decisions about what works and what needs to be changed in order to make a better product. With Nike headquarters being based out of Beaverton Oregon, and having such an extensive background in sports and input into current products for Nike, working there seems like the most logical and ideal choice for me. Situational Analysis: Customer: Nike is the largest distributor or sports attire and
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NIKE: GLOBAL MARKET INTEREST Brand Analysis Anthony Parson Jr April 21st 2013 [pic] Table of Contents ABSTRACT Nike was originally known as Blue Ribbon Sports (BRS), which was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. Ironic enough, Blue Ribbon Sports initially operated as a distributor for Japanese shoe maker Onitsuka
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Nike is a US sports firm that is established in Beaverton, Oregon. Nike's duty was and is nowadays "to be the world's managing sports and fitness company.” Nike has endured to development in its marketplace by buying Reebok and by being in front of Adidas, Fila, Converse, and New Balance. Nike Inc. one the biggest globe producer of sports footwear and apparel by sales. In the Fiscal Year 2009 the finished sales totaled to $19.2 billion. As well that the indicates that the firm has a globe attendance
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