Bruce Lujan April 14, 2014 Comm 4377 Prof. Kennea Anderson CYBER SCANNING- NIKE The athletic apparel market is one of the largest and most profitable markets in the world and the main player in this market is of course Nike. Nike is currently the single biggest company when it comes to all things sports related. It is currently the world leader in athletic apparel and footwear manufacturing and enjoys a market value somewhere in the range of $20-30 billion; the brand alone is valued at $10
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| | |NIKE Inc. | |Transition to Transnationality: A Strategic and Structural Outlook | |
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The founders of Nike Inc. are Bill Bowerman and Phil Knight. They created a company called Blue Ribbon Sports, which is the original Nike Inc. and was founded in 1964 by both of them. Bowerman and Knight started their business out of their vehicles at local track meets and sporting events. Their first customers were athletes in the vicinity of the University of Oregon. The company Blue Ribbon Sports hired Carolyn Davidson who designed their swoosh logo in 1971 for only $35. In 1972, Blue Ribbon
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Strengths Nike has a strong global brand which everyone will know by its logo. The logo itself needs to be presented without the name and everyone will know what it is, that is how powerful the brand is. Some companies require their names to be present but in this case that is not true. This is garnered a long term customer loyalty base where the products are synonymous with high quality clothing and fitness trainers. The power of the brand is also evident in the fact that Nike has well known athletes
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Diversification into Footwear Market Takes Aim at Powerhouse Nike Under Armour's attempts to penetrate the shoe market have been fairly successful with their performance cleats. The company is the official footwear sponsor of the NFL.[13] The move into the footwear market marks another step in competition with Nike, with future plans to expand into the basketball, tennis, and soccer footwear markets.[14] [15] Under Armour relies too heavily on a limited number of distributors Roughly one third
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Nike Inc. Company Profile * Founded in 1964 as Blue Ribbon but became official Nike in 1971. * Founders are Phillip Knight and Bill Bowerman * Headquartered in Beaverton, Oregon * Slogan “Just Do It” * Owns Jordan, Air Force One, Converse, Hurley and more Products * Sneakers, Shoes, Jerseys, Shorts, Cleats, * Air Jordan * Sparq Training * Fly wire and Lunar light foam to reduce sneaker weight Controversy * Sweatshops in Cambodia, Mexico, and Vietnam
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Differentiation is the product strategy that Nike has utilized and will continue to use as design creativity is one of Nike's core competencies. International Marketing Nike feels strongly that their biggest opportunities for growth lie in the countries on South Africa, India, Mexico, Peru, Chili, Bolivia, and several eastern European countries. Nike is planning to expand marketing in these areas in the next several years to build demand and distribution systems. Nike also plans to contract manufacture its
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Under Armour vs. Nike A David and Goliath Story Nike is a multinational publicly traded company that originated in 1950s between partners who were determined in providing a competitive edge for athletes through footwear. Originally the partners started out with a storefront selling manufactured shoes until they decided to design their own in 1971. During the 1972 US track and field trials they found a local athlete to endorse their new shoe design, Steve Prefontaine (Nike Inc, n.d.). Prefontaine
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Environmental Scan Ricky Butler MGT/498 December 22, 2014 Gene Raltz Environmental Scan A.O. Smith Water Products Company A.O. Smith Water Products Company have established themselves as one of the world’s leading manufacturers of residential and commercial water heating equipment and technology. Because of their engineering excellence (hybrid water heaters, boilers, etc.) and customer service, A.O. Smith has been able expand their business operations into more than 60 foreign territories
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Marketing Assignment one Introduction In this assignment, I will describe how the two different organisations use marketing techniques for their products. I will explain the techniques of marketing. The organisations that I will be focusing on are Nike and Kellogg. MARKETING Marketing is the process of promoting and selling products or services including market research and advertisement. Under marketing, there are two strategies that can help an organisation in being successful when selling products
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