SPAR Hitting the Wall: Nike and International Labor Practices Moore: Twelve year olds working in [Indonesian] factories? That’s O.K. with you? Knight: They’re not 12-year-olds working in factories... the minimum age is 14. Moore: How about 14 then? Does that bother you? Knight: No. — Phil Knight, Nike CEO, talking to Director Michael Moore in a scene from documentary film The Big One, 1997. Nike is raising the minimum age of footwear factory workers to 18… Nike has zero tolerance for underage
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Nike Case Study Nike roots trace themselves back to the 1950s with University of Oregon field coach Bill Bowerman. Bowerman was always trying to find a competitive advantage for his track runners and had the idea of a lighter show. He would late team up with recent graduate Phil Knight and create the first Nike shoe, “the Swoosh”, which debuted in 1972. Through the years, Nike would continue to create innovative sports apparel, expand into new markets, and challenge the way people look at athletics
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Nike and adidas are sportswear companies whose products are very popular around the world, while Nike has the upper hand in sales and sponsorships, Adidas is growing. Adidas owns Reebok, Taylor Made golf company and Rockport. Nike owns the Jordan Brand, Umbro, Hurley, Converse and Cole Haan. "Nike", the name came from the Greek name for the almighty Goddess of Victory. The company was originally named "blue ribbon sports". The name "Adidas" is a juxtaposition of the company founder Adolf Dassler's
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involving the Nike Corporation shows how a company can be affected by situations they may not be able to fully control. The athletic apparel industry in which Nike is involved is a major money maker in the United States, but the fact that none of the factories are located in North America has brought some heat to the company. “Nike controls more than 40 percent of the U.S. market for sports related goods, but doesn’t have a single sneaker factory in this country” (Miller, 1995). Nike continues to
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Nike Shoe Company ECO 365 July 21, 2014 Alan Beideck Nike Shoe Company Introduction The current assembling practices of the shoe business, specifically organizations, for example, Nike, Reebok, Adidas, Converse, and New Balance, happens all through the world. With the business encountering extreme rivalry, and the item obliging concentrated work, firms are confronting amazing weight to build their overall revenues through their sourcing practices. The accompanying paper will dissect the
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7 Internal & External Environment Analysis…………..……………………………….8 SWOT Analysis………………………………………………………….…….….9 Challenges faced by Nike………………………………………………………….11 Strategic Implemented for Rectification………………………………………….….13 Chapter 3…………………………………………………………………..….16 Leadership Hierarchy……………………………………………………..…...….17 Chapter 4…………………………………………………………….…….….21 Nike Core Competencies…………………………………………………..………22 Value Chain Analysis……………………………………………….…………….24 Chapter 5………………………………………………………………….…..26
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environment where the bigger companies such as Nike and Reebok have little trouble maintaining market share. Nike enjoys the largest share, with 42.3% of the nearly $8 billion market in the year 2000. Reebok was second with 11.9%, Adidas had 10.8%, and New Balance had 9.6% of the market. The remaining 25% must be divided among the numerous smaller companies fighting for a shot at survival. NIKE Corporation NIKE Corporation was incorporated in 1968. NIKE has primarily been in the business of designing
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BRAND IDENTITY PRISM Brasnd Identity Prism KAPFERER brand identity diagram as a six-sided prism Constructed Source/Sender Constructed Receiver * Physique according to him is the basis of the brand. * E.G. the physique of Philips is “technology and reliability”
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award of the post graduate diploma in business Management. From Fortune School of Technology and Management in Singapore. Nike Inc. was founded in 1962 by Bill Bower man and Philip H. Knight as a partnership under the name, Blue Ribbon Sports. Since Germany conquered the domestic market in America, Nike came with low-cost and high quality products for the American people. Today, Nike manufactures and distributes athletic shoes in the global market and 40% of its sales come from athletic apparel, sports
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research, the company found that consumers are looking for a coffee house experience that elevates coffee drinking to an art form and coffee houses to the place where Americans choose to relax and socialize. Through extensive marketing research studies, Starbucks created a place where you can meet and drink good coffee that did not resemble work or home, but fell somewhere in between. 3. Personal interviews at representative coffee shop locations of Starbucks and other chains could be used to determine
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