Pre-Liberalization Phase- Before 1991: * Until 1930s cars were imported and that to very small in numbers. Hindustan Motor’s Ambassador, Premier Padmini’s Fiat and Mahindra & Mahindra’s Jeep were only 3 major Car producers in India and these companies dominated Car Industry from 1940s to mid 80s. * In 1955 Royal Enfield from UK was the first company to export motorcycle to India. This happened due to the requirement of rough, strong motorcycle by Indian Army. Bullet and Rajdoot were 2
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INTRODUCTION Otoyol Motor Company (OMC) was founded in 1966, by Koc Holding Corporation (Koc), which is the largest conglomerate in Turkey. They initially imported and distributed completely built up vehicles from Fiat Spat of Torino, Italy. They however had the right to brand the vehicles “Otoyol”. In 1974, Otoyol started to import semi knocked-down vehicle kits, which were then assembled according to blueprints. They then started to source locally manufactured parts to replace the content
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This is a case of an automobile company in the United States that has been in the industry since the beginning of last century. This company has two massive competitors in its home country and some others in Japan and Europe. To beat its competitors, the company decides to produce a unique brand in the form of a global/world car. Before going forward, let us know what does a global/world car mean? “The phrase world/global car is used to describe a car designed for, or achieving, worldwide sales
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Enterprise Rent-A -Car is the largest rental car company in North America, [6] and has more than 5,399 “local market” locations (91 % of all transactions), and 419 airport locations (9% of all transactions). [ citation needed ] According to Detroit News [ citation needed] , Enterprise purchases seven percent of all new automobiles sold in the United States. Enterprise Rent-A -Car ’s primary focus is the local rental car market, specializing in car rentals to consumers who need a replacement
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Analysing Bmw and the Automobiles Industry BMW – the Bavarian based luxury car producer is seen as one of the most prestigious, stable and admired companies in the world. By 2008 the company sold 1.2 million automobiles under its largest brand – the BMW. In 2001 it very successfully launched the new Mini which is the only brand kept after the failed acquisition of the Rover group with sales rising to over 230 thousand in 2008. In 2003 Rolls Royce was added to BMW’s portfolio and sold 1,212 units
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Case Name: GEELY’s ACQUISITION of VOLVO 1. INTRODUCTION INDUSTRY | AUTOMOTIVE INDUSTRY | TIME OF CASE | 2010 | ISSUE ON HAND | ACQUISITION OF “VOLVO” BY “GEELY” | KEY PLAYERS | “VOLVO” AND “GEELY” | COMPANY COUNTRY | CHINA | FOUNDER OF THE COMPANY | LI SHUFU | PRODUCT | LUXURY CARS | 2. SITUATIONAL ANALYSIS Li Shufu was born in China in 1963, the son of a small business owner. He started the business from making photographs of tourists, then he shifted to making
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There are many aspects to good quality management. Good quality management cannot not only be the focal point of a company’s product and service quality, but also the process in attaining that quality. It is for this reason quality management must use quality assurance, control of processes, and the products to accomplish a more dependable quality. Two companies that have established good quality management are Kia and Chrysler. Both car companies have been around for well over 60 years, both
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Ford and the World Automobile Industry Ford and the World Automobile Industry In 2008, the Ford Motor Company and the world automobile industry as a whole, was struggling financially. The slumping economy had a significant effect on US automobile sales, with a 50% reduction year over year, negatively impacting company earnings. (Grant, 2010, p. 46) Reduced sales, emerging markets and increased competition created a changing landscape and financial sustainability issues amongst the market.
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Luxury Car Retailing & Trends Executive Summary A luxury car is indeed a status symbol that is a reflection of one’s personality and power in society. There is a steady increase in luxury car customers globally as there is a rise in income, wealth and urbanization. It is more of a dream come true of the rising middle class to purchase and own a luxury car. After the global financial crisis (Reyneke et al., 2012) hit the luxury auto market, it was interesting to find that the younger generation
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The Way of Ford Motor Company * Introduction * Although to be the only one remaining member which have escaped bankruptcy of the Big Three among the automobile industry by June 2009, Ford suffers $14.7 million loss of revenue and elimination of stockholders’ equity due to the record-breaking fall in demand for 2008,US. However, to understand Ford’s position today requires understanding the American automotive industry. * General Industry analysis * From 1900-2008, US motor vehicle
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