Telling Tales: how to sell an electric car in a petrol market The story of the G-Wiz Keith Johnston, October 2011 Table of Contents Gentlemen, start your motors P2 October 2011 P4 How it all started P5 A new approach to car retailing P9 Right people, right places P13 A remarkable community P16 Spreading the word P17 The power of storytelling P25 Accolades P28 Introducing the concept of Verbal Identity P31 Taking the high – and highly visible – ground P34 Polarising opinion P36 The bully
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economical revival in many developing countries in Asia and Europe, the industry’s global output touched 64.6 million vehicles in 2005. But with a downward slide in market share, the Big Three was fast losing their dominant position to Toyota, Honda, and Nissan, thereby setting the ground for the emergence of New Six. Meanwhile UK, served as the single largest customer for European auto-makers. Japanese players were the leaders in the light vehicle market and hybrid market. China and India attracted the
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ECON254 THEORY OF THE FIRM. TUTORIAL 5. GROWTH, MANAGERIAL THEORIES OF THE FIRM AND THE ECONOMICS OF MULTINATIONAL ENTERPRISE. 1. Dunning’s Eclectic Theory. Read the following short case study and use Dunning’s eclectic paradigm to explain why IBM has decided to pull out of production of PCs at Zelenograd and revert to exporting. Hint: Dunning’s paradigm argues that firms will set up overseas operations where three conditions hold: • The firm has Ownership advantages – things
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AUTOMOTIVE SECTOR REPORT An Introduction about the factors influencing the sector: 1. Infrastructure/ GDP: Automobiles sales revenue follows economic cycles very closely. This is especially true in the case of sales of HCVs. Availability of good roads is an important determinant for passenger vehicle demand. 2. Affordability: Movement in income and interest rates determine the affordability of new motor vehicles. The ready availability of cheap loans is an important factor driving demand
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By definition, a leader is someone who guides, directs and inspires people. From Julius Cesar, to Napoleon all the way to Steve Jobs, many influential people have been pinpointed as great leaders throughout history. These people have been scrutinized, thoroughly studied in an attempt to understand what makes a great leader, what makes someone an inspirational, influential person. There is a multitude of different theories and models of leadership, which evolve or become outdated as the world changes
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R e se a rc h a n d Stat i s t i c s B r a n c h working paper 16/2009 Impact of the Global Economic and Financial Crisis over the Automotive Industry in Developing Countries UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION RESEARCH AND STATISTICS BRANCH WORKING PAPER 16/2009 Impact of the Global Economic and Financial Crisis over the Automotive Industry in Developing Countries Peter Wad Copenhagen Business School UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION Vienna, 2010
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Columbia Project: Use of Software to Achieve Competitive Advantage AUTOMOBILES: TOYOTA MOTOR CORPORATION Gaining and Sustaining Long-term Advantage Through Information Technology Case Prepared By William V. Rapp Co-Principal Investigator The College of International Relations Ritsumeikan University Kyoto, Japan 914-945-0630 (Fax: 914-923-1416; 011-81-75-466-1214) E-mail: william.rapp@aya.yale.edu April 2000 SOFTWARE AS A TOOL OF COMPETITIVE ADVANTAGE: AUTOMOBILE INDUSTRY 1 2 3 4
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------------------------------------------------- ------------------------------------------------- KOZMINSKI UNIVERSITY ------------------------------------------------- Financial Statement Analysis ------------------------------------------------- Financial Report ------------------------------------------------- Financial Statement Analysis – BMW Group ------------------------------------------------- ------------------------------------------------- Yuliya Bondarchuk 27991 -------------------------------------------------
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Impact of Housing Market Crash “The Impact of housing Market Crash on Global Economy” The housing market in the United States became a nightmare for many people who had taken out loans found and they were not able to pay their mortgage repayments. When the value of homes decreased, the borrowers realized themselves with negative capital. The negative movement of housing sector did effect the United States economy. Individual house owners and investors could not react to the
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as General Motors, Toyota, Ford, Volkswagen, DaimlerChrysler, Nissan-Renault, PSA Peugeot Citroen, Honda and BMW, have established joint ventures in China*. In particular, the joint ventures control about 90 percent of China's passenger car market. The major players in the Chinese automotive industry FAW SAIC Changan Dongfeng Guangzhou AIC Beijing AIC GM Toyota Ford DaimlerChrysler VolksWagon PSA Hyduai Honda Nissian/Renault Fiat MAZDA BMW SUZUKI Kia Nanjing AIC Brilliance
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