MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.5 Case Positioning the BlackBerry Pearl by Mahima Hada & Arvind Rangaswamy 1. Before beginning any case, students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with the OfficeStar examples, which
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Competition and PESTEL (Marco-Environment) Analysis 6 5.1 Competitive Pressures Created By the Rivalry among Competing Sellers 6 5.2 Competitive Pressure Associated with the Threat of New Entrant 7 5.3 Competitive Pressures Coming from the Sellers of Substitute Product 8 5.4 Competitive Pressures Stemming from Supplier Bargaining Power 9 5.5 Competitive Pressures Stemming from Buyer Bargaining Power and Price Sensitivity 10 6.0 Value Chain Analysis 12 6.1 Primary Activities and Costs 13
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Case Analysis: Bharti Airtel | | Introduction Bharti Airtel Limited is a major Indian telecommunications firm, with a particular focus on operating in the mobile services market. Founded in 1995, the company quickly tried to exploit growth opportunities arising from the liberalization of Indian telecommunication markets. The family owned business was soon able to generate profits and extend market shares. However, the pace of company growth challenges the firm in terms of being able
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Executive Summary This Marketing Plan Audit provides an analysis of the brand situation, current strategies and provides suggestions and implementation plan for Nokia Corporation. Nokia is a Finish manufacturer of mobile devices, which makes a full range of cellular phones for all major consumer segments worldwide, including Internet-enabled devices enable people to experience music, maps, media, messaging and games. Company has over 132,000 employees in 120 countries, sales in more than 150 countries
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INTRODUCTION “Economics define an industry as a group of firms that supplies a market, hence why a close correspondence exists between markets and industry (Grant, Contempory Strategy Analysis, 2010).” The global mobile phone industry consists of all analog and digital handsets used for mobile telephony. One of the major boundaries of the industry deals with geographical location. Combined with technology this boundary goes further as certain parts of the world only use one standard for mobile telephony
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have to want it themselves: 10 4.2 The product has to be easy to use: 10 4.3 Keep things simple: 10 4.4 Offer great customer service and in-store experience: 10 4.5 Apple only makes product if Apple can do it better: 10 5. Competitors analysis: 11 6. Research objectives: 14 7. Primary Research Method: 14 8. Research Findings: 15 9. Buyer Behavioral Theories: 16 9.1 Means End Chain: 16 9.2 Reference Group: 17 9.3 Classical Conditioning Theory: 17 9.4 Positioning Map:
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Rural India | 15 | Government Initiatives / MVAS | 16 | VAS | 18 | Mobile VAS in Rural Market | 19 | Access Device /3G Handset | 20 | Key trends in Telecom Industry | 21 | Inhibitors | 22 | MNP Implementation Globally | 24 | Wimax Vs. 3G | 26 | Mobile virtual network operator | 27 | Regulation for MVN O / IPTV | 28 | Companies overview | 29 | 4P’s Analysis | 43 | Advertisement | 44 | Industry updates | 46 | Major challenges for Mergers | 49 | FDI Investment in Telecom
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Step 1: Problem Definition: - What drives satisfaction in cell phones for Indian professionals. Step2: Developing an approach to the problem – Exploratory research for identifying set of satisfaction drivers and conclusive research for identifying key satisfaction drivers. Step3: Research design * Exploratory Research(To generate hypothesis) * Depth Interview- not required since it is not a personal product, no expert’s review also required for cell phones. * Laddering – We are
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was a 1G and this meant it was the first generation of phones but as the years went on the 2G and 3G came in and the 1G phones became the past. In 2011 4G came out and this meant larger storage for media and faster use for the internet and also marketing, for the future it is expected in 2020 the fifth generation of phones should be available look at more efficient uses and more data use. The Nokia would have been one of the first generation phones and as years went on Samsung and IPhone took over
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TELECOM INDUSTRY Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity, telecommunications has involved the use of electric means such as the telegraph and telephone, the use of microwave communications and the use of fiber optics. Telecommunication has proved to be a vibrant industry across the world with a high growth rate during the past few years. The on-going process of deregulation, privatization, and
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