WCDMA : KPI ANALYSIS & OPTIMIZATION Network planning& Optimization Illustration on RAN KPI-RU20 SRNC Relocation RNC Accessibility: RRC Setup & Access Rate RAB Setup & Access Rate Call Setup Success Rate PS setup success rate (NRT,HSDPA, HSUPA) SRNC UE BTS1 X Retainability: RRC Drop Rate RAB Drop Rate PS success rate (NRT, HSDPA, HSUPA) RNC Usage: Cell Availability Ave. Uplink Load Ave. Downlink Load HSDPA Throughput Cell Throughput Mobility: SHO/ISHO Success Rate SHO Overhead HDSPA/HSUPA
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the company’s position in the developed markets has been deteriorating. Nokia used to lead the mobile phone market in North America and Europe in the 90s and early 2000’s and now the company is losing share mainly to Apple, Samsung and RIM. At the end of 2009 market share in the US dropped from 33% in 2002 to 10%; in Europe revenue declined by 15% in 4Q2009 and it was pulled out of Japan. The question that rises is if Nokia should continue to operate in both developing and developed markets or select
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UNIVERSITY COLLECGE OF TECHNOLOGY AND INNOVATION (UCTI) Marketing ASSIGNMENT Student declaration: | I declare that | 0 I understand what is meant by plagiarism. 1 The implications of plagiarism have been explained to us by our lecturer. 2 This project is all my own work and I have acknowledged any use of the published or unpublished works of other people. | Student Signature: | Date: | MODULE: | BM012-3-1-MKG | CLASS CODE: | UC1F0907-BMP | Lecturer Name: | SEVAKUMAR A/L
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1.Executive Summary Nokia is one of the world’s largest cell phone companies who follow a particular customer driven marketing strategy, which can be considered as a model for other company. Nokia segmented the market of world according to their economic condition and then try to targeting as much as they can. Suppose, Nokia itself launch varieties models of mobiles at varieties prices and positioning itself as more for more, the same for less and less for much less. They also try to bring their
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.............................................................................................. 3 ANALYSIS OF FIRM'S COMPETITIVE STRATEGY ................................................................................. 4 2.1. BCG Matrix .................................................................................................................................... 4 2.2. Multidimensional Analysis .................................................................................................
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A CASE ON RISE & FALL OF NOKIA (INSIGHT TO THEIR STRETEGIES) Submitted by: RAJIV KUMR ROHILA – S065 JAGDEEP SINGH - S029 TOSHIT KUMAR - N065 Case Overview NOKIA was the most successful European company of the 1990s. The Finnish mobile-phone manufacturer captured the emerging market for mobile phones and built the industry's most powerful brand. Its handsets virtually defined the industry from the
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examine the current environmental situation in a time span of three years. [Refer to Exhibit 1. in the Appendix] Apple’s iPhone was first introduced in January 2007. Since the original iPhone, Apple has produced three more generations of iPhone; 3G, 3GS, and 4. For the Product-Market Structure, we have developed an exhibit [Exhibit 2.] that can be found in the Appendix. In the Product-Market Structure, iPhone resides under iOS (Apple’s operating system) and is considered a touch oriented Smartphone
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“COMPARATIVE STUDY OF NOKIA MARKETING” Submitted In Partial Fulfillment of Requirements for the Award of the Degree Of BBA Of Punjab Technical University Under The Guidance Of MR. JAGJIT SINGH Submitted by Bhupinder Narang Roll no.104142461752 B.I.S GROUP OF COLLEGE GAGRA (MOGA) Certificate of supervision This is to certify that Mr. Bhupinder Narang S/o S. Ram Nath Narang Roll No 104142461752 has completed the research project “COMPARATIVE STUDY OF NOKIA MARKETING” under my supervision
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Wiki Loves Monuments: Photograph a monument, help Wikipedia and win! Mobile phone From Wikipedia, the free encyclopedia Jump to: navigation, search "Cell Phone" redirects here. For the film, see Cell Phone (film). For the Handphone film, see Handphone (film). The Qualcomm QCP-2700, a mid-1990s candybar style phone, and an iPhone 4S, a current production smartphone. A mobile phone (also known as a cellular phone, cell phone and a hand phone) is a device that can make and receive telephone calls
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Nokia Rise and Fall EMSE 6005.10 – Organizational Behavior For The Engineering Managers Professor Andy Sakka Abhishek Thakur Akshat Amrut Oswal Nokia history: Nokia was founded by Fredrik Idestam, a mining engineer in 1865. The name Nokia was decided in 1871 when he opened his second paper mill on the bank of Nokianvirta river. Nokia started out with making paper which incidentally was one of the very first technologies used for communications. Fredrik Idestam was the chairman of the company
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