Topics on: Measuring customer LOYALTY (NOKIA) Presented To- Nehal vanjani Presented By –Joly Costa Introduction The primary purpose of a business or organizations is to generate value and satisfy the need and demands of customers. The market totally depends on customer, they enjoy the whole decision making process along with deciding the fate and presence of organizations. The research aims at highlighting and investigating the concept of customer satisfaction that is associated with the success
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Blgd. 325, Suite 4300 Irvine, CA 92697-4650 October 2010 Abstract The supply chains of the mobile phone industry span national and firm boundaries. To analyze how value is distributed among the participants, we apply a novel framework for analysis based on financial measures of value capture to three phone models introduced from 2004 to 2008. We find that carriers capture the greatest value (in terms of gross profit) from each handset, followed closely by handset makers, with suppliers
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1 CHAPTER 1 INTRODUCTION 1.1 Introduction Smartphone have a number of important characteristics which make them attractive from an educational perspective. These include increasing portability, functionality, multimedia convergence, ubiquity, personal ownership, social interactivity, context sensitivity, location awareness, connectivity and personalisation (Pachler et al., 2010). Smartphones has gained attractiveness among generation Y. They use Smartphone
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The marketing plan of Nokia Table of contents Executive summary…………………………………………………………………..2 Introduction……………………………………………………...…………………….2 The marketing objectives of Nokia……………………...........……………………3 The target market strategy of Nokia…………..........……..………..…………….3 The competitive strategy of Nokia………………………………………...........….5 The marketing mix of Nokia...………………………………………………...……..7 Conclusions…………………………………………………………………………..12 References……………………………………………………………………………13
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Purpose 4 1. External Analysis 5 2.1 Industry Life Cycle............................................................5 2.2 Market Analysis....................................................................6 2.3 PESTEL......................
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International Long Distance 11 Internet Service Providers (ISPs) 12 Broadband Policy 2004 13 Network Expansion 13 Trend in Tele-density 14 Rural Telephony 14 Performance of telecom equipment manufacturing sector 14 Opportunities 15 3G & Broadband Wireless Services (BWA) 15 Mobile Number Portability (MNP) 15 Project Details 19 Primary Rate Interface 19 Steps Performed: 19 Step 1: Questionnaire Preparation 19 Step 2: Data Details 19 Step 3: Judging Customers Response
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ID: 42749409 Mail: ting19890129@gmail.com Date: 26/01/2013 Table of Contents Executive Summary 1. Background 2. Business concept 3. Analysis 3.1 Industry Analysis 3.1.1 SWOT Analysis HTC 3.2 Competitor Analysis 3.2.1 SWOT Analysis Apple 4. Business model 5. Strategy Plan 5.1 Strategy 5.2 Products 6. Recommendation References Executive Summary Nowadays, there are numerous companies established and raised in two
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VOLUME NO. 3 (2013), ISSUE N O. 12 (DECEMBER ) ISSN 2231-1009 A Monthly Double-Blind Peer Reviewed (Refereed/Juried) Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, ProQuest, U.S.A., EBSCO Publishing, U.S.A., Cabell’s Directories of Publishing Opportunities, U.S.A., Open J-Gage, India [link of the same is duly available at Inflibnet of University Grants Commission (U.G.C.)], Index Copernicus Publishers
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Smartphone Industry Analysis By Abstract We define a smartphone to be a mobile device possessing cutting-edge capabilities and features likened to cellular phones. Their hardware and software features are supposed to functionalities like browsing the web, taking fine pictures, and watching HD videos and much more (Darlin, 2008). A notable principle trend in the current market is the increased demand for big-sized screen smartphones. With the development
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angry early adopters). In February 2008, a $499 16 GB model was added. All models were discontinued in June 2008, with the release of the iPhone 3G. As don’t with every other model when new iPhone comes out. Strategy/Project under investigation. iPhone has always been forward thinking and they have come a long way since 2007 when they introduced the iPhone 3G. Forward thinking is what the iPhone 5s is now. It is a 64 bit mobile architecture in pioneering. It also has a new innovating feature of a fingerprint
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