It leads the tablet market in India ahead of global giants like Samsung and Apple (according to CyberMedia Research figures released on Monday) and is the third largest mobile player in terms of volumes. Micromax, which entered the mobile space just four years ago in 2008, is doing all this, and more: the company on Tuesday forayed into the home entertainment space with LED televisions and home theatre systems. Also Read Related Stories News Now - Micromax
Words: 1246 - Pages: 5
Samsung Case Analysis Ernest Coronado Samsung Case Analysis Ernest Coronado CSUCI – Spring 2015 Prof. Jeffrey Stone - Capstone 499 CSUCI – Spring 2015 Prof. Jeffrey Stone - Capstone 499 Smartphone Industry in 2013: Samsung’s Dilemma (1) In 1938, the Samsung Corporation began in Korea as a trading company selling fish, fruits and vegetables to Asia and eventually expanded to manufacturing, machinery and sales operations. Over several decades, the company diversified and grew to become
Words: 1626 - Pages: 7
Introduction From my experience in the telecom industry, I will be addressing the cultural differences and the institutions impact using the popular case of the acquisition of Siemens German mobile unit by the Taiwanese manufacturer BENQ. BENQ has made its first FDI via acquisition, and failed before getting into any maturity phase. We will start by briefly addressing the history of the parties and the acquisition. We will move then to analyze in details the culture and the communication differences
Words: 709 - Pages: 3
11nal manuinth a brand Pfizer brand eric narnos 'pendent of hat can oe 3ny on the 'ate within interface such as ~nellt5 lor rns, which 1-in-class 3rket ilnd fNICEI A t aims to and most ventions. lloiectJlc ne. 5 Ciln be . not yet CASE STUDY Vodafone: developing a total communications strategy in the UK market Roger A. Strang \'1/(' wil/ /Ie lht' ('(JlflllllmimlicJIIs ieader in eIIl jrlrrrCl.~illgl.tl COIIII('dcd world. Vodafone website. 2()OI) III 2()09, Vodafone. the world's
Words: 454 - Pages: 2
eate Value for People II. The Human Side of Business 7. Motivating and Managing People and Groups in Business Organizations © The McGraw−Hill Companies, 2007 234 Chapter Seven SATISFIED CUSTOMERS. Unlike the other moving companies she had seen, Sheets decided that Two Men would put a premium on customer service. “Moving had a cruddy reputation,” she says. “I made sure everything was spotless. And we went out of our way for the customers.” Sheets put her movers in uniforms and gave them business
Words: 1771 - Pages: 8
Mobile Factbook – February 2011 © 2011, Portio Research. All Rights Reserved 1 Mobile Factbook – February 2011 Portio Research Limited. Published February 2011 by Portio Research Limited © Copyright 2011. www.portioresearch.com info@portioresearch.com Disclaimer and Legal Notices Disclaimer Every care has been taken in the preparation of this study to ensure that the information contained herein is accurate, factual and correct to the best of our knowledge, at time of publishing
Words: 7614 - Pages: 31
Service scape 4.2. Values & Behaviour 4.3 Values impact on choice & decision-making 4.4. Social class & lifestyle 4.5. Self-image & Culture 5. Conclusion 6. Recommendations 1.Brief Summary: Vertu is a subsidiary to Nokia and its most profitable unit (Sanderson, 2006). Vertu is taking a unique approach to that of the technology-obsessed mobile-telephone industry. Its concept is based on craftsmanship (i.e. uniquely customized handsets), style and service- in the same
Words: 6104 - Pages: 25
Case Study Mob War: “Google V/S Facebook Mobile Ad Revenue Shootout” Submitted By: Amaan Ansari ABSTRACT With the advent of tablets and smartphones the mobile advertisement segment has got a shot in the arm like never before. Initially termed as unnecessary cluttering of the device has entered a whole new dimension it seems as the latest reports by a World Wide Web giant, Facebook, suggest its success. So is the mobile advertisement heading for happily ever after? Reports by another
Words: 3177 - Pages: 13
the external threats. In addition, I will argue that Nokia can maintain its market share and its market leader position in the following years based on the good market opportunities in mobile phone industry and its strong internal resources basis. Secondly, this essay will assess Nokia’s strategies in terms of emergent and planned approaches as well. Within the dynamic and complex mobile phone industry, both approaches are necessary if Nokia is to succeed. In conclusion, all four approaches discussed
Words: 273 - Pages: 2
ЭССЕ СТУДЕНТКИ ГРУППЫ 13-11-20 СВЕТЛАНЫ АБРОСИМОВОЙ 1.Позитивные и негативные аспекты вступления России в ВТО. 2.Результаты, анализ и перспективы Аграрного сектора в Северо-Западном федеральном округе. Позитивные и негативные аспекты вступления России в ВТО. После 18 лет переговоров Россия успешно согласовала условия своего присоединения к Всемирной торговой организации. Одни расценивают участие в ВТО как крах экономической системы, а другие – как толчок для дальнейшего развития. Несомненно
Words: 3673 - Pages: 15