Business Memo to The C.E.O of Nokia Date: November 25, 2015 To: Rajeev Suri, C.E.O From: Shreya Chugh, UOM Subject: Upper Echelons of Nokia Nokia is one of the leading companies in the sector of advanced technologies and mobile network with an advantage of 100 years of experience and expertise in telecommunications from 2G to 3G to 4G and now the emerging 5G. It has always been and intends to remain at the cutting edge of mobile technology. (Anon, 2015) Its market share was 48.7 percent
Words: 1129 - Pages: 5
I. Background of the Company http://www.presseportal.de/pm/120575/3329790 Nokia Corporation, founded in 1865, a Finnish multinational communications and information technology organization. The company had various industries in its 150-year history, originally founded as a pulp mill, and currently focuses on large-scale telecommunications infrastructures, and technology development and licensing. Nokia eventually entered into a pact with Microsoft in 2011 to exclusively use its Windows
Words: 1458 - Pages: 6
Smartphone market is rising rapidly Smartphone is replacing cell phone Nokia is still the leader in smartphone market by 2009 Alliance with OS provider Pros: Quick respond time Better compatibility, better performance Improved R&D Brand name Cons: Less control on the product Share revenue with alliance company Why Microsoft? 2007-2008 51%-40% for Nokia 68%-47% for Symbian Nokia's R&D team was not reliable anymore Nokia must return to the market with its new product ASAP to stop the decline
Words: 844 - Pages: 4
TABLE OF CONTENTS INTRODUCTION ………………………………………………………………………3 TOYOTA……………………………………………………………………………......4 TOYOTA BRANDING STRATEGY………………………………………………… 5 NOKIA…………………………………………………………………………………. 6 NOKIA BRANDING STRATEGY…………………………………………………….7 REFERENCES INTRODUCTION Observing the 2013 and 2014 world global branding ranking, I noticed that the top ten brands are mostly brands that the 21st century would consider as essentials. Brands like Coca-Cola and Mac Donald’s
Words: 1350 - Pages: 6
INTRODUCTION India’s telecommunication is the second largest in the world based on the total number of telephone users both fixed and mobile phone. Indian telecom sector is more than 165 years old. Telecommunications was first introduced in India in 1851 when the first operational land lines were laid by the government near Kolkata (then Calcutta), although telephone services were formally introduced in India much later in 1881. Further, in 1883, telephone services were merged with the postal system
Words: 1840 - Pages: 8
Students in our current society have unlimited allowance to net through the rising advances of smartphones and tablets. Nonetheless, STEM professionals are striving to maintain their relevance in the modern day society. Technology has come to a point where it does provide a drastic, radical and positive influence on our daily life. Remember how in primary school we were taught how to do math with an abacus? Remember how intense was the struggle on figuring out how it worked and its use on our life
Words: 1429 - Pages: 6
and what is Nokia, Introduction, what is the problem? Nokia was founded in Finland 1865, and have since then evolved to the company it is today. Nokia became market leader in mobile phones 1998, and held that position in 14 years, until 2012. They nearly five-folded their turnover between the years of 1996-2001! But in 2007 something happened, smartphones were introduced on the mobile phone markets, and Nokia being a market leader in the mobile phone market was caught sleeping. Nokia has since then
Words: 582 - Pages: 3
highly competitive $3 billion mobile phone market in India, Nokia has managed to make its brand the phone of choice for millions. It currently has a market share of over 70 per cent. Abhijit Joshi tracks the Finnish company's strategy for success. W A DISTRIBUTION NETWORK DOUBLE THAT OF ITS RIVALS: Nokia’s Sanjeev Sharma hen mobile phones were introduced in India in the mid-90s, US based Motorola, Sweden's Ericsson and Finland's Nokia dominated the handset market in India. Over the years, the
Words: 1774 - Pages: 8
The mobilisation of technology: Will the ever increasing number of smart mobile devices (iPhones etc...) impact on the way we conduct our lives (work and private). Executive summary The ever growing world of technology has shown its age starting from many years back. It has now become a revolution into the new smart devices which has been influencing the way we conduct business, work or even our personal life. In this age of high technology smart phones have become part of everyday life. In
Words: 626 - Pages: 3
large target market, different mobile telecommunication companies have been trying to penetrate the markets to offer their latest innovative mobile products. One of the famous and successful mobile phone manufacturers in the world is Nokia. Like any other companies, Nokia has been able to use strategies and approaches to meet the needs and demands of their target market. It keeps being the leader in the mobile telecommunications relies on its plentiful experience, technology innovation, and scientific
Words: 645 - Pages: 3
