Assignment #1 Situational Analysis Report Research in Motion Table of Contents Research in Motion Competitive Analysis OEM Market Share In September, 20.1 million Canadians ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.2 percent of mobile subscribers in Canada, followed by LG with 20.0 percent share and RIM with 14.3 percent share. Apple ranked fourth with 12.0 percent share of subscribers, while Nokia rounded out the top five at 10
Words: 1579 - Pages: 7
................................................................................................ 9 The External Environment .................................................................................... 10 PESTEL Analysis ............................................................................................................................................... 10 Conclusions .........................................................................
Words: 8505 - Pages: 35
Executive Summary This Marketing Plan Audit provides an analysis of the brand situation, current strategies and provides suggestions and implementation plan for Nokia Corporation. Nokia is a Finish manufacturer of mobile devices, which makes a full range of cellular phones for all major consumer segments worldwide, including Internet-enabled devices enable people to experience music, maps, media, messaging and games. Company has over 132,000 employees in 120 countries, sales in more than 150 countries
Words: 6819 - Pages: 28
Introduction of Nokia: Nokia is the second largest mobile phone maker by unit sales in the world at 2012 (only after Samsung).And Nokia also is one of the world's largest telecommunications equipment manufacturers.Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony,ISDN,broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia Corporation engages in the manufacture
Words: 920 - Pages: 4
Page 25 Microsoft Corporation SWOT Analysis its software on multiple products like PCs, phones, tablets and gaming consoles which is increasing the reach and is also generating revenue at multiple points. High operating margins and cash position Microsoft enjoys strong margins and cash flow conversion rates. The company’s operating margins in FY2011 were 38.8% while its net margin was 33.1%. Microsoft converted 116% of its net profits into free cash flow. Comparatively, IBM’s operating margin
Words: 2335 - Pages: 10
SWOT ANALYSIS ON NOKIA INTRODUCTION The Corporation of Nokia is one of the world’s largest telecommunications equipment manufacturers. The Nokia Company has been established by leading a good brand presence in many local markets, and the business had been also expanded considerably in all the areas to fulfill the needs of the customers and also the growth of the telecommunication industry. Nokia comapny has also made its good name in the making of best mobile phones infrastructure and other
Words: 774 - Pages: 4
NOKIA MARKETING PLAN PROJECT INTRODUCTION Nokia was founded in 1865 as a paper mill in Finland. It went on to establish it’s self as a renowned mobile phone manufacturer and one of the most powerful brands in the world. In 1992 Nokia shifted its focus to primarily telecommunications and appointed Jorma Ollila as its CEO. Six years later in 1998 Nokia had established it’s self as the world’s largest mobile phone manufacturer with a turnover of 31 billion. In 2006, Olli-Pekka Kallasvuo replaced
Words: 2828 - Pages: 12
roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898, witnessed the foundation of Finnish Rubber Works Ltd, and in 1912, Finnish Cable Works began operations. Gradually, the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally, these three companies were merged to form Nokia Corporation in 1967. [1] Nokia Corporation engages
Words: 2314 - Pages: 10
Part A: Importance of SWOT | 5 | Part B: Importance of Stakeholders | 7 | Part C: Importance of PESTLE Analysis | 8 | Part D: Modes of Entry | 9 | Part E: Importance of Cultural Implication | 11 | Part F: International Human Resource Strategy (IHRS) | 15 | Conclusion and Justification | 20 | List of References | 21 | List of Figures Figure | Description | Page No. | 1 | Components of SWOT Analysis | 5 | 2 | Components to be considered in PESTLE Analysis | 8 | 3 | Macro Environmental
Words: 4960 - Pages: 20
SWOT analysis of Apple’s new iPhone Apple Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services. Apple unveiled the iPhone 5, featuring an enlarged screen, more powerful processors, and running iOS 7. But in the current market this iPhone 5 have strong competitors like: HTC One; Samsung S3, S4; Sony Xperia Z; Nokia Lumia Series etc. SWOT analysis is used to evaluate the Strengths
Words: 823 - Pages: 4
