Marketing Myopia by Theodore Levitt 1. Defining the market and understanding your customer (page 1). 2. Focusing on customers want rather than what the company wants (page 10) – Not neglecting marketing 3. Excluding a product from a lineup when it is necessary – reacting to the shift preferences of customers. (page 4) 4. “The view that an industry is a customer satisfying process, not a goods-purchasing process”(page 19) 5. Growing population and mass production is never a guarantee to increase
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Jon Michaud Wendy Rowley Kim Waldbillig Joe Wyson Presented May 9, 2011 Introduction Key Issues Faced By FedEx & UPS Porter’s Five Forces Analysis Resources and Capabilities Business-Level Strategies Corporate Strategy Canvas Firm Performance Industry Dynamics Affecting Profitability Sustainability of Competitive Advantages Recommendations & Chosen “Winner†•  Are UPS and FedEx colluding and violating antitrust law? •  Do UPS and FedEx meet the market definition of duopoly? • 
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a) Industry: collection of firms whose products (or services) are perfect or near perfect substitutes. b) Defining an industry’s boundaries: 2 components: a. Scope of products or services b. Geographic scope c) Porter’s five forces analysis 1. Threat of new entrants: Profitable markets that yield high returns will attract new firms. This results in many new entrants, which eventually will decrease profitability for all firms in the industry. Potential influencers:
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Environmental | - Complying with federal, state, and local environmental protection laws | T | 4 | Legal | - Customs and trade regulations | T | 4 | Exhibit 2: Five Forces Analysis of the Sports Apparel Industry Porter’s Five Forces Model depicts how intense the competition between the companies are and what specific factors relate to each force. The sports apparel industry is highly competitive and demanding. Many players exist in the game, which also increases competition. Rivalry: Moderate-Strong
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Title Harvey Norman 1.0 Introduction Harvey Norman, a main brand name under Harvey Norman Holding Limited, is an Australian Retailer Giant that comprises of Electrical goods, Carpet and Flooring, Computer software and hardware products, Communications, Furniture and Home Improvements etc... It was established by Gerry Harvey and Ian Norman in October 1982. Harvey Norman stores operate on a global scale, with 166 stores based all over Australia and 68 in other countries i.e. Croatia, Ireland
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industry in which you would like to compete. Use the five forces method of analysis to explain why you find that industry attractive. Porter’s Five Forces Method Industry: Car service industry Introduction Michael Porter is a professor at Harvard Business School and is a leading authority on competitive strategy and international competitiveness. Five forces uses concepts developing, Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore
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com …Porter’s Five Forces model can help you understand your situation. This model was developed more than 30 years ago by Michael Porter, a Harvard academic. However, it remains as relevant today as it was when it was developed. @strategywrap strategywrap.com Porter’s Five Forces model Threat of new entrant Supplier power Competitive rivalry Buyer power Threat of substitutes @strategywrap strategywrap.com Let’s take each of the five elements… buyer
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competition from a variety of salons. There is also news that a Hair Cuttery may be opening five miles away from Myra’s salon. With the concern of growing competition in the area, Myra started to evaluate her existing environment and what could be done to help her to remain competitive. To help her to become more competitive and to grow her business Myra has hired a System Analyst. II. Five Forces Analysis FORCE | EXPLANATION(Minimum 2 good sentences) | IMPACT (POSITIVE, NEGATIVE, or NEUTRAL)
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1) Porter 5 Force Model of Lululemon: Bargaining Power of Suppliers | Suppliers have low bargaining power since Lululemon gets their fabrics from many suppliers. | Bargaining Power of Buyers | Lululemon consumers have high bargaining power. Since alternative brands are deemed cheaper, consumers switching costs would be low. | Threat of New Entrants | Threat of new entrants are moderate, but growing as more companies are outsourcing their fabrics to manufacturers in other countries that allow
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is another important section of the strategic plan. Its importance relies on the identification and discussion of the company’s strengths, weaknesses, but also of the opportunities and threats that the company must take into consideration. The Five Forces Analysis helps understand the industry in which this company develops its activity. Therefore, readers can learn about the competition, power of buyers, power of suppliers, threat of substitutes, and market entry barriers in the restaurant industry
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