Changes“ NAME OF THE COMPANIES:- The companies that will be discussed in this project are: 1. Nokia 2. Samsung WHY DO I FIND THIS TOPIC INTERESTING? The project emphasize in learning the organizational changes and analysing the impact they create in the development of their companies. Nokia and Samsung mobiles are well known world-wide. But what I find interesting is what made these companies bigger. Nokia, as we all know was a leading mobile company, has lost its position in the market. Samsung
Words: 5574 - Pages: 23
Marketing Plan for Nokia Mobile Phone. [pic] Introduction: Nokia’s Code of Conduct defines the company’s overall principles and commitment towards legal compliance, ethical conduct, human rights, anti-corruption work and environmental protection. These high expectations extend to Nokia partners, subcontractors and suppliers, whom we encourage to strive beyond merely fulfilling legal compliance. This Policy provides further clarification to the principles of the Code of Conduct and Nokia Human Rights
Words: 3669 - Pages: 15
smart phone users (1 Nokia, 1 Samsung, 2 Micromax) • 1 intending buyer of smart phone • 3 switchers – 2 from Nokia to Samsung; 1 from HTC to Nokia 1.1 Consumer Insights Consumers, belonging to the age group of 21 – 25 years, who were students from an urban background, were chosen. The following details the research done amongst this sample population. Consumer 1 (Existing Samsung User) Age 21 years Student Occupation Urban User Category Samsung Galaxy S Current Model of Phone Nokia Xpress (Feature Phone)
Words: 3182 - Pages: 13
Smartphones: New challenges for the industry. Nokia and the Operating System of the future. Term-paper: Strategy II Deadline: 07/12/2010 | Bachelor in Business Administration Student Numbers: 0874165 | 0878950 | 0830480 A bstract Nokia is the biggest mobile phone manufacturer in the world. It produces and sells more mobile telephones than any other company in the globe. This gives them a competitive advantage, especially in terms of scale of its operations. However, the fact that it has been
Words: 9542 - Pages: 39
1.0 Introduction of Nokia: Nokia is the second largest mobile phone maker by unit sales in the world at 2012 (only after Samsung).And Nokia also is one of the world's largest telecommunications equipment manufacturers.Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony,ISDN,broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia Corporation engages in
Words: 920 - Pages: 4
SWOT ANALYSIS ON NOKIA INTRODUCTION The Corporation of Nokia is one of the world’s largest telecommunications equipment manufacturers. The Nokia Company has been established by leading a good brand presence in many local markets, and the business had been also expanded considerably in all the areas to fulfill the needs of the customers and also the growth of the telecommunication industry. Nokia comapny has also made its good name in the making of best mobile phones infrastructure and other
Words: 774 - Pages: 4
company’s marketing strategy to better accommodate the cultural differences between Western markets and Asian markets. II. SWOT Analysis Strength: - Vertu concierge services and other Value added services like vertu.me, Vertu Fortress, the Vertu City Brief applications etc. which also accommodate Asian languages to cater to the Asian customers. - Vertu being associated with Nokia which has a strong market presence in the Asian market. - Unique design and handmade craft phones. Weakness: - High
Words: 516 - Pages: 3
NOKIA – Market Analysis Marketing Management Project This document contains NOKIA’s detailed analysis in Marketing. Sundaram Vasudevan Abhishek Kadian Abhimanyu Chhikara Animesh Mukherjee Sanjay Agarwal Avika Sood 11/07/11 INDEX CONSUMER BEHAVIOR AND THE MOBILE EXPERIENCE ------ 1 ANALYSING EXTERNAL ENVIRONMENT ------------------------- 4 COMPETITORS AND ANALYSIS OF THEIR BEHAVIOR --------- 6 MARKET SEGMENTATION ------------------------------------------ 8
Words: 2471 - Pages: 10
Nikunj Daga 3 ABSTRACT _________________________________________________________________________________________________ This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia
Words: 19506 - Pages: 79
Nokia + Microsoft: An Analysis of the Strategic Alliance Feb. 12, 2011 Paul Thurrott | Paul Thurrott's Supersite for Windows Advertisement I was flying home from Denver the morning that Nokia and Microsoft announced their strategic partnership to focus on Windows Phone as the smart phone platform and ecosystem for both companies. Ideally, with plane-based Wi-Fi, I could have watched the press conference en route, but that wasn't possible so I downloaded the video when I got home and watched it
Words: 2716 - Pages: 11
