principle “differentiate or die” (Jack Trout) has died. Today the global brands don’t strive to differ from their competitors in everything and at any cost. As an example, let’s have a global look at the business of mobile phones. In June 1998 Ericsson, Nokia, Motorola and Psion established their own International Strategic Alliance, a private independent company called “Symbian”. Symbian Ltd. is an independent, for-profit company whose mission is to establish Symbian OS as the world standard for mobile
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VisionMobile Mobile Megatrends 2011 how telecoms business is transforming in the software era. updated 8 March 2011 Copyright VisionMobile 2011 Knowledge. Passion. Innovation. Andreas Constantinou Michael Vakulenko Matos Kapetanakis (c) VisionMobile 2011 Licensed under Creative Commons Attribution 3.0 Unported License (http://www.creativecommons.org/licenses/by/3.0) You are free to Share or Remix any part of this work as long as you attribute this work to VisionMobile (www.visionmobile
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Companies strive to change their way of thinking and try to develop new products as a service. Nokia is one of those companies, turning their business from a headset making company to an internet service company. However, In 2007 Apple introduced the iPhone. It is an internet based smartphone and with its unique features and friendly design the iPhone gave Nokia a serious rival. In conclusion Nokia is taking a positive but risky path. Entering a market where they are not that well developed can
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Analysis Strengths The strengths that Nokia could be gaining from the acquisition would be total control of the company, acquiring stock for a minimal price and reducing the overall cost. There are also other factors to include with regards to the acquisition. Nokia could block their major competitors with this acquisition and bring in a higher net project through the acquisition. Whether the acquired firm is left independent or dissolved within Nokia operation, the takeover can be a win-win situation
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CASE A – NOKIA CASE Question 1 From the 80’s until its peach in the early 2000’s, Nokia made various strategic decisions which led the Finnish company to a first rank world competitor on the mobile-phone market. Two main CEOs were implied, Kairamo, who had a strong vision for his company and Vuorilehto who acted with pragmatism to keep the Nokia dynamism. ACTIVITIES | SUB-ACTIVITIES | EXAMPLES | IMPACT ON VALUE (cost or differentiation advantage) | PRIMARY ACTIVITIES | Inbound logistics
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诺基亚致力于在中国的长期发展并成为最佳的合作伙伴。凭借创新科技，诺基亚作为中国移 动通信系统和终端、宽带网络设备领先供应商的地位不断加强。中国是诺基亚全球最重要的生产和研发基地之一。诺基亚是中国移 动通信行业最大的出口企业。在中国，诺基亚建有2个全球性研发中心，办公机构遍布全国，员工逾4500人。 2 诺基亚SWOT分析 2.1 strengths（优势） 业界称诺基亚手机最大优势在于品牌和简单菜单，诺基亚在中国的品牌效应还是比较显著的，也拥有不少忠诚型顾客，NOKIA全球市场份额逼近40%。诺基亚手机由于性价比高，耐摔，而深得顾客的喜爱。以下为我总结的诺基亚企业的基本赢点： 2.1.1 以人为本的文化理念 以人为本的口号不仅体现了其文化理念，也体现了其人力资源管理理念。诺基亚公司特别注重对人的培养，通过各种渠道，创造优越条件，让员工去实现他们的个人价值，从而创造一种独特的企业文化，把广大员工凝聚到一起。 诺基亚很重视领导与管理之间的区别和平衡。领导是靠影响力，管理则是靠权力，影响力与权力是不一样的。诺基亚非常强调怎么去影响别人，而
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Log In Sign Up Search Explore distribution channels Source:-http://www.scribd.com/doc/50638214/Nokia-PPT There are three main distribution channels used by Nokia are as follows 1.Using the medium of distributor to superstockist toretailer who sells it to the final consumer 2. Via Nokia’s own stores called the Nokia priority stores. 3. Via organized retail channels like Mobilestore to name a few. Source:- http://www.scribd.com/doc/36106585/Sales-and-Distribution
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Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. It is also known for the Creativity, Innovativeness, durability & reliability. It has very good financial position, higher return on equity (ROE), return on assets (ROA) and net profit margins (NPM) Nokia leads the global cell phone industry Nokia dominates the world cellular industry because it has the Strong R & D facilities. Nokia also possessing
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1) Evaluate Nokia’s strategy and historical operating performance. Nokia, the global leader in mobile communications, competes in a fast moving and highly competitive mobile phone industry. Threatened by intense competition from iPhone, Android phones on the high end and rival products in the larger, lower-priced segment as well, Nokia’s strategic plan is to partner with Microsoft to build a new ecosystem with Windows Phone (WP) serving as Nokia’s primary smartphone platform while its own Symbian
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fashion industry Paypal and mobile payment industry Schneider Electric’s acquisition of Invensys Online instant video industry Growth and decline of Blackberry Globalization of McDonald’s Intel and vertical integration Microsoft’s acquisition of Nokia Uniqlo Big tobacco, growth strategy for Reynolds American Green Mountain Coffee Yahoo’s search for growth Avis’ acquisition of Zipcar Apple and Samsung in smartphones FedEx’s acquisition of Kinko Gap’s expansion to Latin America Google in
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