global strength? The key to Nokia’s global strength is its ability to know and understand its market. Nokia has a practical understanding of what consumers need, value, and can afford depending on their geographical location and demographics. By providing the right products, features, and price, the firm has successfully built long-term brand value all over the world. In emerging markets, Nokia offers durable, attractive, and affordable cell phones. For example, in Indian market, people have an average
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1.1 Background of Nokia Our group has chosen mobile phone as the product of our group. We choose the brand ‘Nokia’ as it is the most popular and successful product in the market. The reason we choose mobile phone as our product because it a need and not a luxury anymore to all people in the world regardless of age, sex, race and location. Nokia is born in Finland by Fredrik Idestam. A leading player in mobile communications in the world, Nokia first started operations in the early 1980s. It has
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On June 12, 2009, Finland-based telecom giant, Nokia Corporation (Nokia) launched its Nokia Life Tools (NLT) service in the state of Maharashtra in India. This was a bid to expand its rural base in the country. The service was commercially rolled out after the successful implementation of the pilot program in Maharashtra, in November 2008. The launch of the NLT service marked the increasing accessibility of value-added services (VAS) to rural consumers in India. Targeted at the rural consumers, the
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and what is Nokia, Introduction, what is the problem? Nokia was founded in Finland 1865, and have since then evolved to the company it is today. Nokia became market leader in mobile phones 1998, and held that position in 14 years, until 2012. They nearly five-folded their turnover between the years of 1996-2001! But in 2007 something happened, smartphones were introduced on the mobile phone markets, and Nokia being a market leader in the mobile phone market was caught sleeping. Nokia has since then
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he downfall of Nokia - 11 reasons why they are doing so badly Nokia has been in trouble for some time now – even before Stephen Elop’s leaked memo – and so far things haven’t improved. Here are 11 reasons why. 1. Symbian is a sinking ship - the downfall of Nokia Times have changed and Android and iOS have blown Symbian out of the water. It is still desperately clinging on in some parts of the world but for most it just doesn’t come close to today’s expected level of standard.
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NOKIA burning platform Earlier this week, Engadget published an internal memo written by Nokia CEO Stephen Elop in which he, now famously, likens his company’s situation to that of an oil worker trapped on a burning platform. His only option for survival is to radically change his behavior and jump into the icy waters of the North Sea. A situation Nokia now finds itself in after having made a series of poor decisions. Elop conveys it this way: How did we get to this point? Why did we fall behind
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Nokia is a mobile technology manufacturer headquartered in Espoo, Finland with 2010 revenue of $43Billion. A pioneer in manufacturing mobile phones and the GSM technology, Nokia’s profitability has been on the decline in recent years. A reduction of market share in N. America of 35% in March 2008 to 8.1% in April 2010 highlights Nokia’s decline. This led its Board of Directors to replace its CEO with Stephen Elop. Find below a SWOT analysis description and summary document on Nokia. Strengths
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Nikunj Daga 3 ABSTRACT _________________________________________________________________________________________________ This research studies the marketing strategies of Nokia, a high technology company in a developing country India. The study attempts to check the role of marketing activities in success of Nokia
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together as team, therefore we had decided that Nokia product (7210) would be the choice for our research. I. COMPONENTS OF MARKETING PLAN: Company Background: The enormous telecommunication giant Nokia was founded by Fredrik Idestam in 1865. In 1992, Nokia is focused on wireless and wired telecommunications business. In 2002 Nokia launches its first 3G phone (Nokia 6650). In 2007 Nokia recognized as 5th most valued brand in the world. Nokia Siemens Network produce telecommunications network
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At the beginning, we want use some figures to help us understand what is the position that Nokia standing. In 2010, Nokia, the world’s largest phone maker, has lost almost 60 billion euros ($77 billion) in market value since the iPhone’s 2007 debut, with the stock falling 25 percent this year alone. The Espoo, Finland-based Company has lowered profit forecasts twice in three months, as new high-end Smartphone were delayed. Chairman Jorma Ollila has stood by CEO Olli-Pekka Kallasvuo and his management
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