Emerging Nokia Case Study JANUARY 3, 2012 Defining the Nature of the Problem The nature of global markets has been rapidly changing in the last twenty – twenty five years. These changes to a great degree have been determined by the major breakthroughs in the geopolitical makeup of the world. One of the pivotal events that fueled the economic changes around the globe was the collapse of the communist bloc in the beginning of the 1990s and consequently the dismantling of the bi-polar world order
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STRUCTURE Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. Smart Devices Our Smart Devices team focuses on the area of smartphones and smart devices
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sec-01 Date of Submission – 15.12.14 Letter of Transmittal 15th December, 2014 Mohammad Rezaur Razzak Associate Professor BRAC Business School BRAC University Mohakhali, Dhaka. Subject: Submission of report on “Nokia Corporation” Dear Sir, With due respect, I am submitting my report on the above mentioned title for the fulfillment of the requirements of my Strategic Management (MGT401) course. I took this report as an opportunity to reflect my learning of the
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Student ID: 301168758 Article: “Where Nokia Went Wrong?” Sept 3, 2013 marks the end of an era for Nokia as the world’s leading global cellphone provider. After years of dominance, Nokia has agreed to let Microsoft “substantially” purchase its devices and license patterns for $7.2 billion. While people are still busy weeping and speculating the meaning behind this “partnership”, let us not deny the two important factors that lead to today’s tragic news for Nokia- resistance to smartphone innovation
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high-stakes and nokia grew faster. Nokia-Connecting People”: this slogan is known all over the world. Nokia employs 50, 000 people in 120 countries. Currently every third mobile phone sold in the world is a Nokia. The Nokia Company is today one of the world’s leading high tech companies. Its rapidly growth in the 1990s coincided with a basal structural change of the Finnish economy and industry. In this restructuring process Nokia played an important role. Despite the fact that Nokia is a leading multinational
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smart phone users (1 Nokia, 1 Samsung, 2 Micromax) • 1 intending buyer of smart phone • 3 switchers – 2 from Nokia to Samsung; 1 from HTC to Nokia 1.1 Consumer Insights Consumers, belonging to the age group of 21 – 25 years, who were students from an urban background, were chosen. The following details the research done amongst this sample population. Consumer 1 (Existing Samsung User) Age 21 years Student Occupation Urban User Category Samsung Galaxy S Current Model of Phone Nokia Xpress (Feature Phone)
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Since the last 150 years, Nokia has developed gradually from a riverside mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people. Meanwhile they made rubber boots and car tires. They generated electricity, manufactured TVs and as time passed the existing condition of affairs is what they had always done and intend to do it in future. http://www.nokia.com/global/about-nokia/about-us/story/the-nokia-story/ In 1865, Nokia was established of a forest industry
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The case study of Nokia Table of content Acronyms 2 Executive summary 2 1.0 Case background 3 2.0 Method 3 3.0 Large scale organizational change 3 4.0 Body of analysis 3 4.1 Background to this change 3 4.2 Key pressures
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SWOT ANALYSIS ON NOKIA INTRODUCTION The Corporation of Nokia is one of the world’s largest telecommunications equipment manufacturers. The Nokia Company has been established by leading a good brand presence in many local markets, and the business had been also expanded considerably in all the areas to fulfill the needs of the customers and also the growth of the telecommunication industry. Nokia comapny has also made its good name in the making of best mobile phones infrastructure and other
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Nokia has detailed many personality characteristics for its brand, but employees do not have to remember every characteristic. They do, however, have to remember the overall impression of the list of attributes, as you would when thinking about someone you have met. As the focus is on customer relationships, the Nokia personality is like a trusted friend. Building friendship and trust is at the heart of the Nokia brand. And the human dimension created by the brand personality carries over into the
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