Direct Marketing by Geoff Lancaster © 1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of ‘non-shop’ shopping and is sometimes referred to as ‘precision marketing’ or ‘one-to-one’
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EXECUTIVE SUMMARY S. NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 CONTENTS EXECUTIVE SUMMARY MARKETING STRATEGY OF PIZZA HUT HISTORICAL HIGHLIGHTS OF PIZZA HUT CUSTOMER FOCUS COMPETITORS STRATEGY INDUSTRY ANALYSIS SCANNING THE INTERNAL ENVIORNMENT MARKETING STRATEGY PRODUCT STRATEGY PRICING STRATEGY PLACE STRATEGY PROMOTION STRATEGY GLOBAL STRATEGY BIBLOGRAPHY APPENDIX PAGE 5 6 7 10 14 19 22 26 27 32 36 39 50 54 55 2 Pizza Hut, the world’s largest Pizza chain with over 12000 pizza restaurants
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Scenarios There are seven major forms of business: sole proprietorship (sole trader), partnership, limited liability partnership (LLP), and limited liability company (LLC), subsidiary or subchapter corporation (S), franchise, and corporate/company (C- traditional). The various forms of businesses are established and recognized by state laws. To determine the type of business form to use, it is important to know the differences, advantages, and disadvantages. Sole trader/proprietor is the clearest and
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Indonesia and Papua New Guinea. Coca-Cola is continually striving for growth in this Pacific region. A core objective of the company is to become the supplier of choice for carbonated and non-carbonated beverages. The company has also set a goal to expand in the health and wellbeing segment, or market category. The non-alcoholic drink market consists of different product categories, the main ones being carbonated beverages (both sugared and sugar-free), water, sports drinks, energy drinks, juices and
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1.0 Situational Analysis/Current Marketing Mix 1.1 Current Product The core benefit of the ‘Kraft Tiger Energy Choc’ (Kraft Tiger) biscuit is its nutritional value. These biscuits are fortified with the nine vitamins and six minerals recommended by the World Food Programme. They are enriched with Vitamins such as Vitamin A, B1, B2, B5, B6, B12, D, E, Calcium, Magnesium, Phosphorus, Zinc and Iron. These vitamins can help to fulfill consumer’s daily intake of vitamin nutrition in addition to keeping
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The key to success in marketing is putting the right product in the right place, at the right price, at the right time. Utilizing product, place, price and promotion is vital for the attainment of sales and profits for any company. Employing the most out of these four tactics, also known as the four P’s, gives a company an advantage over competitors and helps define that company’s marketing mix. These four P’s are important to small companies with only one product or large companies with various
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The article “Consumerism is creating cunning and callous kids’’ retrieved from Globe and mail was published on May 29, 2014. This article discussed the developing effect of consumerism on today’s children, and it impact the identify formation. Despite being raised by altruistic parents, these children end up being callous and mean and are lacking in empathy. Why are children turning this way? This change is the cause of poor parenting and materialism. The vast environment and the ecological system
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Contents______________________________________________ COMPANY OVERVIEW......................................................................................4 INDUSTRY AND MARKET ANALYSIS ...........................................................5 MARKETING PLAN.............................................................................................9 OPERATIONS ......................................................................................................11 DEVELOPMENT PLAN .............
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Social Media in Marketing Management Journal of Business; ISSN 2233-369X; Volume 3, Issue 1, 2014 The Impact of Social Media in Marketing Management Giorgi BAGATURIA* Margaret JOHNSON** Abstract The advent of the social media has brought about tremendous changes and advancement in the marketing process and has made it much better on the one hand and much worse on the other. However, nowadays, it has been widely accepted that social media is the next big trend in the marketing world and several
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MARKETING DIRECT (Note de curs) Conf. univ. dr. Călin Vegheş Marketingul direct poate fi definit ca un ansamblu de concepte, tehnici şi instrumente de marketing, concretizate într-un demers orientat direct, personalizat şi interactiv către consumator, urmărind generarea unei reacţii cuantificabile a acestuia (concretizată în cumpărarea unui produs sau serviciu, solicitarea unor informaţii suplimentare din partea organizaţiei, furnizarea de informaţii despre caracteristicile şi comportamentul
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