Nordstrom: How to Succeed by Selling Just One Shoe Upscale retailer Nordstrom has been famous for superior customer service for over 100 years. Robert Spector, coauthor of The Nordstrom Way, says his favorite story is of a woman with one leg who jokingly bet a Nordstrom salesperson that he wouldn’t sell her just one shoe. He was more than happy to split up the pair, though, to her surprise, and Nordstrom gained a life-long customer in the process. “Who knows how many times she’s told that story
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“Nordstrom: How to Succeed by Selling Just One Shoe” Identify the type of retailer that Nordstrom’s is classified as and describe the characteristics it shares with other retailers of this type. A store like Nordstrom has built a successful model on availability of knowledgeable salespeople, and other luxury or near-luxury retailers would be advised to pay attention. But a mass retailer like Target is not dependent on “high touch” customer service; rather, the most important things it can
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“Nordstrom: How to Succeed by Selling Just One Shoe” Principles of Marketing May 2011 1. Identify the type of retailer that Nordstrom’s is classified as. Describe the characteristics it shares with other retailers of this type. Nordstrom is classified as a department store. It sells a variety of products including clothing, jewelry, handbags, cosmetics, and home furnishing. Nordstrom started as a shoe store as time passed they diversify their product, and they opened more stores
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“Nordstrom: How to Succeed by Selling Just One Shoe” Hassan Suluki Strayer University MKT 100 02/24/2011 “Nordstrom: How to Succeed by Selling Just One Shoe” Identify the type of retailer that Nordstrom’s is classified as and describe the characteristics it shares with other retailers of this type. A store like Nordstrom has built a successful model on availability of knowledgeable salespeople, and other luxury or near-luxury retailers would be advised to pay attention. But a mass retailer
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Nordstrom: How to Succeed By Selling Just One Shoe Ellen Korchnak Marketing 100 November 26, 2011 Professor Roy Mesich Abstract Nordstrom’s is an upscale retailer famous for its customer service; they go far beyond other retailers. Nordstrom’s has come a long way since its humble beginning as a shoe retailer in the early part of the 20th century, now with the 4th generation at the helm, it has positioned itself for the future with its customer-centric focus and rich history of entrepreneurial
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“Nordstrom: How to Succeed by Selling Just One Shoe” Identify the type of retailer that Nordstrom’s is classified as and describe the characteristics it shares with other retailers of this type. A store like Nordstrom has built a successful model on availability of knowledgeable salespeople, and other luxury or near-luxury retailers would be advised to pay attention. But a mass retailer like Target is not dependent on “high touch” customer service; rather, the most important things it can
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Retailing all over the world is beneficial to the individual in some form, whether it is purchasing good and services or selling goods and services. Retailing is activities related to the sale of goods and services to people of the world. The retailing industry is one of the largest employers in the United States and the economy depends on it heavily for economic growth. Identify the type of retailer that Nordstrom's is classified as and describe the characteristics it shares with other retailers
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Nordstrom is known for it’s high quality of service and clothing options for all types of people. The idea or story of the mens department is to bring all luxury at the finger tips. The layout of the men’s section varies from store to store, but the majority of them have it as being shoes on one side of the wall and it flows right to mens everyday casual wear, then into men’s accessories, and finally the suiting area. Men’s fashion can go from one extreme to the other from bright and bold colors
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Described with less than 60% accuracy and thoroughness. Described partially Nordstrom's level of service on the continuum from full service to self-service; gave a relevant example of a store that would be on the opposite end of the continuum and partially explained their differences; omitted key information. Described with 60 – 79% accuracy and thoroughness. Described sufficiently Nordstrom's level of service on the continuum from full service to self-service; gave a relevant example of a store
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changed it to Michael Kors in Macy’s Plaza, but there was a misunderstanding to what I was requesting to the teacher. Little did I know that I would learn so much from Macy’s? Everything happens for a reason and this was a sign from God. I’ve learned how Macy’s was founded to their philosophies. I was so shocked about the information I was reading. Even though Macy’s wasn’t my original choice, it taught me so much and I’m very grateful that it ended up like this! |Background
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