NTT DoCoMo iD DCMX in Japan In Japan, the mobile money market started more than a decade ago when NTT DoCoMo introduced i-mode phones and their supporting payments ecosystem. Although there are six or seven contactless card payment systems in the market place, there are relatively few debit and credit cards in circulation; Japan is still a heavily cash-based economy. Japanese people typically go to the cash till, take out substantial sums, pay for things in cash and, in the evening, they go
Words: 818 - Pages: 4
Questions: DOCOMO Case 1. How would you assess the profitability and attractiveness of the telecom industry in Japan at the time of the launch of i-mode? What would you conclude from a five force industry analysis? Porter’s Industry Analysis considers five forces of the industry. With respect to the data provided in the case “NTT DoCoMo i-mode TM, following can be concluded: 1) Competitive rivalry Competitive Rivalry is high if entry into the industry is easy. Ohbushi, the CEO of NTT DoCoMo
Words: 2161 - Pages: 9
Korea & Japan Trip Spring 2001 NTT DoCoMo and Japan’s Wireless Industry Anu Bhave Haakon Brown Will Chu Jose De Oteyza Mario Lewis Wendy Miller Luis Pintado NTT DoCoMo seems to have the elements of a successful global player. First, it is in a promising market. The wireless phone market is growing rapidly and industry forecasts predict more than half the world’s population will own a cellular phone by
Words: 3384 - Pages: 14
11421 HARVARDIBUSINESSISCHOOL 9-502-031 REV: JULY 17, 2002 YOUNGME MOON NTT DoCoMo: Marketing i-mode ¿Olvidar mi teléfono en casa? Yo jamás lo Izaria. No puedo imaginarme pasar todo el día sin i-mode. -Takumi Ebina, 16 1 Para Keiic:hi Enoki, Director Gerente del servicio i-nwde de DoCoMo, este tipo de leal- tad era una espada de doble filo. En Febrero de el lanza- miento japonés de i-mode, un servicio de Internet inaláIllbrico a través del teléfono móvil. En ese tiempo, la mayoría de
Words: 2999 - Pages: 12
Innovation 1231.3635.01 Case Questions: (1) How did DoCoMo create distinctive value at low cost? How did DoCoMo combine the strength of the mobile phone and the PC-Internet? How did the value curve of DoCoMo’s i-mode differ from those of the mobile phone and PC-internet? (2) Where and how did i-mode create new buyer utility? What is i-mode’s business model? (3) How did NTT DoCoMo make profits out of its i-mode service? (1) DoCoMo broke "Red Ocean" by ignoring the technology race and price
Words: 1260 - Pages: 6
1.0 Introduction Mobile phone is a very common source of communication in these days. Most of the people are using mobile phone in the city and the urban areas robustly. At present, six different companies are providing mobile phone connections in Bangladesh. In comparison to the big population it is becoming a huge market for mobile phone service companies. Every company is trying to provide as much facilities as possible to do marketing campaign in many ways they have available in their hand
Words: 3471 - Pages: 14
dollars. Besides At&t, other telecom sectors fighting for ranks include Verizon established in 1983, Vodafone, also considered as among the top 3 companies listed in the London Stock Exchange, America Movil (based in Mexico), Telefonica, Telstra, NTT group, Deutshe Telekom and finally Softbank which is a Japanese Network. In India, the telecom sector operates a little differently. None of the Indian operators make it to the list of the top 10 telecom companies even in market share, despite operating
Words: 1089 - Pages: 5
IPhone in Japan The IPhone is now known as the most successful smartphone in the entire world. Millions of people all over use their IPhone for worldwide communication and for various recreational activities. The growth of the smartphone has reduced the need for planners, calendars and contact lists, as the millions of applications these devices can do is limitless. Information can easily be accessed by the push of a button, and the ease of use is a great selling point when trying to infiltrate
Words: 1588 - Pages: 7
Evolution of mobile technology and business models Su-En Tan CTI Working Papers, no. 91 Center for Tele-Information EVOLUTION OF MOBILE TECHNOLOGY AND BUSINESS MODELS Su-En Tan Centre for TeleInformation Technical University of Denmark Building 371, 2nd Floor, Elektrovej, Kgs, Lyngby 2800, Denmark Tel.: +45 45255181 Fax: +45 45963171 Email: sutan@cti.dtu.dk ABSTRACT This paper looks at the evolution of mobile technology and the evolution of the business models associated with it. Briefly
Words: 7600 - Pages: 31
21st Century Mobile Marketing Global Insights into the Worldʼs Most Advanced Mobile Society: Japan Christopher Billich, Infinita Inc. April 11, 2008 According to industry data released by Japanʼs largest advertising agency Dentsu in late February, mobile advertising expenditures in the Japanese market in 2007 increased by almost 60% compared to the previous year, reaching ¥62.1 billion (ca. USD 621 million). This result tops even Dentsuʼs own optimistic prognosis, published 12 months earlier, by
Words: 3129 - Pages: 13
