PART A 1.1 Introduction Integrated marketing communications refer to a specific mix of advertising, personal selling, sales promotion and public relations a company uses to pursue its advertising and marketing objectives. Sales promotion is a form of short-term incentives to encourage purchase or sales of a product or service. While its main purpose is to stimulate quick response at targeted consumers, it is not effective at building long-term brand preferences. There are essentially three
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Eastern, Australian and Asian company cases: These new case studies are featured in each chapter, creating a more global learning experience Case Study - Soundbuzz's music strategy for Asia-Pacific p145 Case Study - Modernization of NTUC Income, one of Singapore's largest insurers p102 Opening Case - Al-Mansour Automotive: IT-enabled success p507 Interactive Session - Albassami's job is not feasible without IT p463 Opening Case - Ethical issues facing the use of technologies
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Tripartism and Social Dialogue In Singapore Michael Heng International Labour Office, Bangkok 2008 ii Foreword This paper on tripartism and social dialogue in Singapore is intended to highlight Singapore‟s industrial relations system in general and, in particular, the extent to which industrial relations actors, social institutions and legislation are aligned through social and labour policies to create a sustainable climate of industrial peace and harmony that helps maintain
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CASE STUDY:El-Alamein Name : Parenkumar MIS HOMEWORK. Case study Question The system that is described in the case is ERP(Enterprise resource planning * An integrated system that operates in (next to) real time, without relying on periodic update * A common database, that supports all applications. * A consistent look and feel throughout each module
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Curbing Food Wastage in Singapore Focusing Introduction * Analysis of Food Wastage By Walter Sim Every day last year, each person in Singapore wasted an equivalent of one packet of economy rice or nasi padang. All this added up to an astounding record of 796,000 tonnes - the weight of about 1,420 fully loaded Airbus A-380s - of food waste, according to National Environment Agency statistics released this month. This marks a steep 13.2 per cent rise from the 703,200 tonnes dumped in
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Benefit of Supply Chain Collaboration 5 Benefit of supply chain collaboration 1. Delivery JIT 2. Cost/Price 3. Manufacturing/Quality control 4. Information sharing/ technology advancement 5. Improve overall customer orientation or service level. Why collaboration? There are many traditional companies in the industries that refused to collaborate with their suppliers being fear that information/ technology sharing might put their companies in risk of confidential information
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The Changing Context of Employment Relations 1 The population in Singapore is aging. Why should a human resource manager worry about such a trend? What is the implication of this trend to trade union leaders? There will be a shortage of workers when these mature employees reach retirement age which is also fuel by the shrinking population. Trade unions leaders and government are promoting lifelong learning and retraining to increase older workforce employability. 2 The workers of today are better
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‘The concept of corporate social responsibility (CSR) has a long and varied history. The evolution of the CSR constructs begins in the 1950s, which marks the modern era of CSR. In the 1990s, CSR continues to serve as a core construct but yields to or is transformed into alternative thematic frameworks.’ (Carroll, 1999) This essay will discuss about corporate social responsibility (CSR), which is one of the key factors face by corporations today, where it become relatively important to employees
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Current Issues Market Demand Factors that may influence ComfortDelgro demand: 1. Income 2. Expectations 3. Amount of Consumers Given Singapore’s population density, in 2009 itself, more than 50% of all daily commuter trips in Singapore were made on public transport - about 3.1 million by bus, 1.8 million by MRT and another 0.9 million by taxi. Approximately 15% of the commuters are travelling using the taxi system. This figure has not include the varying tourism figures that will contribute
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Double A Public Company Limited The company background The company was founded in 1991. It is a leading manufacturer and distributor of pulp and paper in Thailand. There are currently 2 pulp mills to produce pulp for 58000 and 3 paper mills with 600000 tons per year. Over the years, the company has tried to come up with different ways to revolutionize the paper industry by introducing farmed trees concept to be more friendly to the environment. Double A has come out with tree which can be
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