Marketing Strategies Compiled by By Prof. Kalim Khan Prof. Kalim Khan Table of Content Table of Content 1. CUSTOMER RELATIONSHIP MANAGEMENT...................................................................3 2. SEGMENTATION, TARGETING, POSITIONING & PRODUCT DIFFERENTIATION...............4 3. PRICING STRATEGIES.................................................................................................10 4. ADVERTISING STRATEGIES...................................................
Words: 30264 - Pages: 122
PRINCIPLES OF MANAGEMENT Table of Contents Ch# Title Page 1 Historical overview of Management ……………………………………………………… 1 2 Management and Managers ………………………………………………………………. 5 3 Managerial Roles in Organizations ……………………………………………………….. 7 4 Managerial Functions i.e. POLCA ………………………………………………………... 9 5 Managerial Levels and Skills ……………………………………………………………… 11 6 Management Ideas: Yesterday and Today ………………………………………………... 14 7 Classical View of Management (Scientific and Bureaucratic)………………………………
Words: 51623 - Pages: 207
CARIBBEAN EXAMINATIONS COUNCIL Caribbean Advanced Proficiency Examination® CAPE® MANAGEMENT OF BUSINESS SYLLABUS Effective for examinations from May-June 2013 CXC A27/U2/13 Published by the Caribbean Examinations Council All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means electronic, photocopying, recording or otherwise without prior permission of the author or publisher. Correspondence related
Words: 27752 - Pages: 112
Mergers & Acquisitions in India With specific reference to Competition Law This research paper is a copyright of Nishith Desai Associates. No reader should act on the basis of any statement contained herein without seeking professional advice. The authors and the firm expressly disclaim all and any liability to any person who has read this research paper, or otherwise, in respect of anything, consequences by any such and of of anything in February 1, 2010 done, or omitted to be done person
Words: 28091 - Pages: 113
AN EVALUATION OF COMMUNICATION INTEGRATION WITHIN A STATE-OWNED ORGANISATION by MOALUSI JONAS MAENETJA Submitted in partial fulfilment of the requirements for the degree of MASTER OF ARTS WITH SPECIALISATION IN ORGANISATIONAL COMMUNICATION RESEARCH AND PRACTICE at the UNIVERSITY OF SOUTH AFRICA SUPERVISOR: PROF TC DU PLESSIS JOINT SUPERVISOR: PROF DF DU PLESSIS APRIL 2009 Student number: 697-616-6 DECLARATION I declare that THE EVALUATION OF THE CURRENT
Words: 53763 - Pages: 216
University of South Florida Scholar Commons Textbooks Collection USF Tampa Library Open Access Collections 2012 Social Science Research: Principles, Methods, and Practices Anol Bhattacherjee University of South Florida, abhatt@usf.edu Follow this and additional works at: http://scholarcommons.usf.edu/oa_textbooks Part of the American Studies Commons, Education Commons, Public Health Commons, and the Social and Behavioral Sciences Commons Recommended Citation Bhattacherjee,
Words: 39864 - Pages: 160
Harold Koontz Def as “ Management is the process of designing and maintaining an environment in which individuals, working together in groups efficiently to accomplish selected aims” • Managers carry out their managerial function • Applies to any kind of Organisation •Applies to managers at all Organisational levels •Aim is to create a surplus •Concerned with productivity, implies effectiveness and efficiency •Mgt of 4 M’s in the Orgn – Men, Machine, Materials & money Characteristics of Management •
Words: 12503 - Pages: 51
practice. This book aims to cover the main aspects of the study of economics which students will need to learn when studying for examinations at various levels. The book will also be useful for the general reader who comes across these terms in the financial pages of newspapers as well as in specialist magazines. The dictionary gives succinct explanations of the 3,000 most frequently found terms. It also covers the many abbreviations which are often used in writing on economic subjects. Entries are
Words: 81933 - Pages: 328
Corporate Financial Accounting and Reporting Tim Sutton second edition Corporate Financial Accounting and Reporting We work with leading authors to develop the strongest educational materials in business and finance, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers to understand and apply their content, whether
Words: 163377 - Pages: 654
products and services Business Business locations Key facilities around Pakistan Ten-year financial review Vertical & horizontal analysis Key financial data Statement of value added Profile of Directors Directors‘ report Country Leadership Team (CLT) Corporate governance Statement of compliance with the Code of Corporate Governance Review report to the members on Statement of Compliance Financial Statements of the Company Shareholders‘ information Pattern of shareholdings Notice of Annual General
Words: 28562 - Pages: 115
