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group of customers at which the company is going to focus at. Developing the marketing mix Marketing mix is a set of controllable variables, that means all the things you can manipulate to influence the demand of a product is also called the 4 Ps Product: It is the product, service or both that the company offers to the market. Price: Is the
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H tl ieve oe T iiac mp t e a l o amak t gp n Y uaew l met u eti h s o l e x mp f s e e rei l . o r e o o s h n a c s c ne t s g i w e p n i y u o nmak t ga ti s o tn a a u e h n l n g o r w d a n rei cvi . n it e T ce t amak t gp no y u o nt go y u b s e s p a e o rae rei l f o r w o rw o r u i s, l s n a n e c n i r u p p l Mak t gPa Pos f ae L anmoea o s e o r o u r rei l r ot r. e r r t d a n n w w wp l l . m. w .a a oc ot o Ce t amak t gpa ta g t rs l rae
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Project Report On “ROLE OF ADVERTISING IN FMCG SECTOR” Submitted for the partial fulfillment of the Award Of Master of Business Administration DEGREE (Session 2008-2009) SUBMITTED BY PRAKASH CHAND Roll No. 0703270036 UNDER THE GUIDANCE OF MISS FATIMA ISLAM [pic] DEPARTMENT OF MANAGEMENT [pic] ACADEMY OF BUSINESS & ENGINEERING SCIENCES, GHAZIABAD [pic] AFFILIATED TO UTTER PRADESH TECHNICAL UNIVERSITY, LUCKNOW. CANDIDATE DECLARATION/CERTIFICATE
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Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission
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Corporate level Strategic Business Unit (SBU) Level Functional Level of SBU ( eg Marketing Strategy) RAZZAQUE:UNSW L L2A-4 24 2 MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE The steps in the strategic planning process SBU, product and market level C O R PO RAT E LE VE L Like the marketing strategy, broad company strategy must be customer focused Setting company objectives
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meet the quality requirements of the customers. As a result, in 1965 backward integration became a necessity to sustain quality output when a Paper and Board mill was put up. This happened because of strong belief in self-sufficiency and quality product development as an inherent part of the process. It is sole largest company, which is serving the 35% need of a county in its category. Today, Packages Ltd. is considered among the leading, fully integrated packaging complexes in Asia.. It was the
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human resource requirements 8 2.3 Compare the recruitment and selection process of for Enterprise Rent-A-Car 10 2.4 Evaluate the effectiveness of the recruitment and selection techniques of the two 11 companies discussed above. Task 3 3.1 Assess the link between motivational theory and reward at Enterprise Rent-A-Car 12 3.2 Evaluate the process of job evaluation and other factors determining pay 13 3.3 Assess the effectiveness of reward systems in two different
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for creating, communicating, delivering, and exchanging products that have value for customers, clients, partners, and society at large -The Firm’s Stakeholders: these include employees, unions, customers, competitors, activists, government and the press (these people affect company) The Marketing Process: 1) Understand the marketplace + customer’s needs/wants 2) Design a customer-driven market strategy 3) Construct a marketing program that delivers superior value 4) build relationships + create
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L O G I L I T Y V O YA G E R S O L U T I O N S An Executive White Paper Four Pillars of Demand Planning Excellence Achieving higher supply chain performance with more powerful, accurate demand planning L O G I L I T Y V O YA G E R S O L U T I O N S An Executive Whitepaper Table of Contents Pillar #1: Go Beyond Simple Forecasting .....3 Pillar #2: Beat the “Devil in the Details” Using a Demand Aggregation Hierarchy........5 Pillar #3: Take Planner Productivity to the Next Level .
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