ANALYSIS: 4 I. Introduction 5 II. Situation Analysis 5 1. Company description 5 2. Product description 6 III. Marketing Environment 7 1. Micro-environment 7 2. Macro-environment 12 IV. SWOT Analysis: 15 V. STP 17 1. Segmentation 17 2. Targeting 18 3. Differentiation (Competitive advantages) 18 4. Positioning 19 VI. Marketing Mix Strategies 22 1. Product 22 2. Price 25 3. Place 26 4. Promotion 27 B. MARKETING OBJECTIVES 29 C. RECCOMMENDATIONS 30 I. Marketing strategies 30
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Marketing Mix Analysis and Competitors Evaluation: A study on 2011 ABDUL MONEM LTD. BANGLADESH Prepared for RODRICK, STANLEY SUMON ID: 1001-1017-2 Faculty of Marketing AMERICAN INTERNATIONAL UNIVERSITY-BABGLADESH Prepared by ABIR, MD. ZABER TAUHID ID: 10-15556-1 i “Marketing Mix (4 P’s) Analysis and Competitors Evaluation: A study on Abdul Monem Ltd. Bangladesh” ii LETTER OF TRANSMITTAL April 26, 2011 Mr. Stanley S. Rodrick Lecturer, Faculty of Business Administration
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of the sales and unit volume from all continents dropped except Western Europe. The mass downloading from unauthorized file sharing on the Internet, the proliferation of CD burning, competition from other entertainment formats (such as DVD film and new video game console) and poor economic conditions worldwide have contributed to the recent downward sales trend in the recorded music industry. As a consequence, major music companies have shut down CD manufacturing facilities
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financing the Rehabilitation Training Program to be launched in September 2012. The Rehabilitation Training Program is a major new service of the Rehabilitation Center, under a division of the Vocational Rehabilitation Services of South China Group of Hospitals, which aims to help disabled adults resulting from the stroke or accident by providing occupational rehabilitation and retraining services.Therefore, to ensure the implementation of the Rehabilitation Training Program in September 2012, a fund-raising
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..3 2. SEGMENTATION, TARGETING, POSITIONING & PRODUCT DIFFERENTIATION...............4 3. PRICING STRATEGIES.................................................................................................10 4. ADVERTISING STRATEGIES........................................................................................17 5. DISTRIBUTION STRATEGIES.......................................................................................21 6. NEW PRODUCT DEVELOPMENT...................................
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STRATEGIC MANAGEMENT FINAL PAPER PEPSICO CASE STUDY ANALYSIS LECTURER: Sisdjiatmo K. Widhaningrat Composed by Chalinee Kunkaweeprad (1206323306) Karisma Maharani Anisakusuma (0906490790) Prasya Aninditya (0906532540) Shafa Tasya Kamila (1006663096) UNIVERSITAS INDONESIA DEPOK 2012 1 STATEMENT OF AUTHORSHIP “Kami yang bertandatangan di bawah ini menyatakan bahwa makalah/tugas terlampir adalah murni hasil pekerjaan kami sendiri. Tidak ada pekerjaan orang lain yang kami
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It starts with an idea s t a g e s o f innovation Best Practices in Brand Extension: Effective Application of Brand Recognition BRAND EQUITY CAN BE DIVIDED INTO THREE COMPONENTS: EXPERTISE, EMOTIONAL ATTACHMENTS AND PRODUCT ATTRIBUTES Brand extensions are an effective and popular method of gaining a competitive advantage when entering a new product area. Consumers are faced with an increasingly complex and confusing marketplace. The ability of a brand to act as a mental shortcut for
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CSEP Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. This book is printed on acid-free paper. Copyright © 2002 by John Wiley & Sons, Inc., New York. All rights reserved. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise
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core section - task one Case – Tata motors 1 Introduction Tata Motors Ltd is a wholly owned company which is a part of the TATA GROUP. The company is going to launch a new eco-friendly car in the existing segment that another car, the Nano has already been developed for. This new car will run on a different
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[pic] Photograph Google.com Images Our New Brand Strategy Student: Ray Vance Professor: Dr. Karen Mountain Course: Marketing Management (MKT 500) Date: Sunday, May 17, 2015 OUR BRAND STRATEGY- (NAME, LOGO, SLOGAN AND PRODUCT EXTENSION) Well, here we are again at SOMETHING4EVERYONE® Http: www. SomeThing4 Everyone.com. Tom Simmons, our CEO just informed me that he wants a brand strategy, that will not only express our mission statement (Atom Content Marketing, 2009), and target goals
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