SURFACE Syracuse University Honors Program Capstone Projects Syracuse University Honors Program Capstone Projects Spring 4-1-2007 Ethical Marketing Controversial Products and Promotional Practices Jared D. Cohen Follow this and additional works at: http://surface.syr.edu/honors_capstone Part of the Management Sciences and Quantitative Methods Commons, and the Marketing Commons Recommended Citation Cohen, Jared D., "Ethical Marketing Controversial Products and Promotional Practices" (2007). Syracuse
Words: 34438 - Pages: 138
Course Title: Diploma in Supply Chain and Logistics Management. Module: Module 2 – Strategy, Logistics and Marketing. Essay: What is Strategy? Date: 1st May 2012. Contents: Page. 1.0 Summary. 1 2.0 Introduction. 1 3.0 The Principles of Lean. 2 3.0.1. Understanding your customers’ requirements or value. 3.0.2. Identify the value stream 3.0.3. Make the value flow through the value stream 3.0.4. Pull the value from the value stream.
Words: 4568 - Pages: 19
Board of Director *Job description A board of directors legally represents the interests of a corporation's stakeholders. Those stakeholders include stockholders of a publicly held corporation, donors to a nonprofit corporation and/or the communities served by either. As their representatives, the board members have the responsibility of establishing, guiding and assessing the overall direction of the corporation. * Job Specification a job specification is a written statement of educational
Words: 5167 - Pages: 21
Table of Contents | | | |CONTENTS |PAGE NO: | |∆∆Chapter-1 (Introduction) | | |» 1.01. Origin of the Report
Words: 22086 - Pages: 89
Report on an Analytical Review of Management Course: MGT 210 Prepared For KH.ASEF SAFA KABIR Lecturer North South University School of Business Group Name: MaximuM SynergY Course: MGT 210 Instructor: KH
Words: 4716 - Pages: 19
TITLE OF ASSIGNMENT: MARKETING ASSIGNMENT NAME AND SURNAME OF STUDENT: JARROD DANIEL GRABE STUDENT NUMBER: 12-002746 COURSE/QUALIFICATION: BCOM – STRATEGIC MANAGEMENT (IIE DEGREE PROGRAMS) SUBJECT CODE: MRKT5111 DATE: 21 MAY 2012 NAME OF MY LECTURER: HULU BHILA WORD COUNT: (Excluding references, table of contents and any tables or graphs) TABLE OF CONTENTS: 1. QUESTION 1.1……………………………………………………………………3 2. QUESTION 1.2……………………………………………………………………3-4 3. QUESTION 2…………………………………………………………………………
Words: 1803 - Pages: 8
OF COMMERCE GRADUATE SCHOOL OF BUSINESS EMBA MARKETING MANAGEMENT Prepared by Mrs O Gwate-Hall 2012 EMBA MARKETING MANAGEMENT MODULE 1. THE MARKETING CONCEPT Business philosophy has experienced three major shifts during the history of commerce in the United States. It has moved from a production
Words: 48717 - Pages: 195
promise of CRM is becoming a reality. As the price of newer, more customizable Internet solutions have hit the marketplace; competition has driven the prices down so that even relatively small businesses are reaping the benefits of some custom CRM programs. 1.2 In the beginning… The 1980’s saw the emergence of database marketing, which was simply a catch phrase to define the practice of setting up customer service groups to speak individually to all of a company’s customers. In the case of larger
Words: 25651 - Pages: 103
Skill: Concept Objective: 2-1 Difficulty: Easy 2) Which of the following is true with regard to strategic planning? A) At the corporate level, the company starts the strategic planning process by determining what portfolio of businesses and products is best for the company. B) A strategic plan deals with a company's short-term goals. C) Finding the game plan for long-run survival and growth is the focus of strategic planning. D) The strategic plan is a statement of an organization's purpose
Words: 8682 - Pages: 35
4 int Po ing g urn etin f T rk s o ma l rie se ocia a in on s rth ces u Fo our res The Manager’s Guide to Social Marketing Using Marketing to Improve Health Outcomes from the Social Marketing National Excellence Collaborative THE MANAGER’S GUIDE TO SOCIAL MARKETING The Manager’s Guide to Social Marketing is one of several social marketing resources available for public health professionals from Turning Point, and the Turning Point Social Marketing National Excellence Collaborative
Words: 8028 - Pages: 33