Bangalore University Bachelor of Business Management (New Scheme) SEMESTER SCHEME OF EXAMINATION UNDER SEMESTER : BBM COURSE SEM NO. PAPER NO. 1.1 TITLE OF THE PAPER LECTURE HOURS 04 MARKS UE 90 RM 10 TOTAL MARKS 100 I 1.2 1.3 1.4 1.5 1.6 2.1 II 2.2 2.3 2.4 2.5 2.6 3.1 3.2 3.3 3.4 3.5 3.6 3.7 4.1 4.2 4.3 4.4 4.5 4.6 4.7 5.1 5.2 5.3 5.4 5.5 5.6 III IV V LANGUAGE: KANNADA/SANSKRIT/URDU/TAMIL/ TELUGU/ADDITIONAL ENGLISH/ MARATHI/HINDI ENGLISH BUSINESS ECONOMICS FUNDAMENTALS OF
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MARKETING MANAGEMENT (MGMG 508) Marketing Basics The Marketing Frame Work Customers SITUATION ANALYSIS (5Cs) Company Competitors Collaborators CREATING VALUE (STP) Targeting Segmentation Product Climate Positioning CAPTURING VALUE (4Ps) Place Price Promotion SUSTAINING VALUE (CRM) Customer Acquisition Custormer Retention PROFIT Situation Analysis (5Cs) Analyze market situation → Consider internal and external factors → identify opportunities, threats
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.........18 MISSION, DIRECTION AND OBJECTIVES....................20 Financial Objectives Marketing Objectives Social Objectives MARKETING STRATEGY..............................................21 MARKETING PROGRAMS............................................23 FINANCIAL PLANS.......................................................26 IMPLEMENTATION AND CONTROL..............................26 1. REFERENCE LIST...............................
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businesses do the same, profit margins become thinner and thinner. This is why there's such an emphasis on building and selling USPs (Unique Selling Points) in business. If you're able to offer something uniquely good, customers will want to choose your products and will be willing to pay more for them. The question, though, is where this uniqueness comes from, and how it can be sustained.
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Business Administration Stamford University Bangladesh This is to certify that Anowar Hossain, ID NO. -BBA-02707143, student of Stamford University Bangladesh of BBA Program has completed the Internship report titled “MARKETING STRATEGY IN THE CONTEXT OF ABUL KHAIR TOBACCO COMPANY LTD.” I wish him every success in life. ________________________ Mohammad Nazmul Huq Assistant professor
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Strategic Analysis A. E-Sonic NAICS falls into two different codes 334614 and 512220. The first code 334614 definition is, “Providing mass duplication of recorded products; Software and other Prerecorded Compact Disc, Tape, and Record Reproducing” (). This code is given in reference to E-Sonic’s producing of music on to various forms of products. The second code 512220 is, “Releasing, Promoting, and Distributing sound recordings. Integrated Record Production/Distribution” (). B. Analysis of E-Sonic’s
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Marketing Mix 21 3.7.1 Service Marketing 21 3.7.2 Pricing 22 3.7.3 Promotion 23 3.7.4 Place 26 3.8 Marketing Research 27 4.0 Financials 28 4.1 Break-even Analysis 28 4.2 Sales Forecast 29 4.3 Marketing Communication Budget/Expense 30 5.0 Controls 30 5.1 Implementation 30 5.2 Marketing Team 32 5.3 Contingency Planning 33 6.0 Summary 33 1.0 Executive Summary NeWave is a new company with an office in the United States of America and Nigeria, engaged
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Business Administration Stamford University Bangladesh This is to certify that Anowar Hossain, ID NO. -BBA-02707143, student of Stamford University Bangladesh of BBA Program has completed the Internship report titled “MARKETING STRATEGY IN THE CONTEXT OF ABUL KHAIR TOBACCO COMPANY LTD.” I wish him every success in life. ________________________ Mohammad Nazmul Huq Assistant professor
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Social Definition of Marketing Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Marketing is increasingly becoming an important function in all organizations to ensure that demand for a product or service persists along with customer retention. Scope of Marketing A good marketer must be able to answer the following questions: What is Marketing? The formal
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15 7.3.4 Behavioural 15 7.4 Survey Methodology and Analysis (positioning in a competitive advantage) 15 7.4.1 Positioning (competitive advantage) 16 7.5 Target Market Strategy 17 7.6 Sales Forecast 17 8. Product 17 8.1 Core Benefit 18 8.2 Actual Product 18
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