organization is composed of 10 functional areas in which managers play an important role in order to meet the firm’s objectives. I am going to touch upon the various roles a manger plays within these 10 functional areas of a business: Law, Human Resources Management, Leadership, Accounting, Finance, Economics, Research and Statistics, Operations Management, Marketing, and Strategic Planning. The legal department has the responsibilities of protecting the organization from any legal issue, ensuring
Words: 745 - Pages: 3
International Marketing 1 The Scope and Challenge of International Marketing Objectives What you should learn from Module 1 What is meant by international marketing. To understand the scope of the international marketing task To comprehend the importance of the self-reference criterion (SRC) in international marketing. To be able to identify and manage the factors influencing internationalisation of companies. To evaluate the progression of becoming an international marketer. To see
Words: 6310 - Pages: 26
Human Resource Planning (3rd Class) Definition: The ongoing process of systematic planning to achieve optimum use of an organization's most valuable asset - its human resources. The objective of human resource (HR) planning is to ensure the best fit between employees and jobs, while avoiding manpower shortages or surpluses. The three key elements of the HR planning process are forecasting labor demand, analyzing present labor supply, and balancing projected labor demand and supply. Rigorous
Words: 3781 - Pages: 16
resource • Mgt is intangible 2 • 3. • Mgt is profession, an art as well as a science ADMINISTRATION VS MANAGEMENT Basis of Distinction Administration Management Policy and objectives Determination of objectives & policies Implementation of Policies Main Functions Legislative & determination function Executive Function Planning, Organising
Words: 12503 - Pages: 51
I Accounting for Managers (AFM) 1. Course Objective: The objective of the course is to acquaint the students with the language of Accounting and to develop in them the ability to evaluate and use accounting data as an aid to decision making. The main purpose is to assist the students in developing skills in problem solving and decision making in the financial area. Emphasis is laid on analysis and utilization of financial and accounting data for planning and control. 2. Course Duration: The course
Words: 5698 - Pages: 23
DECEMBER 1973 Can strategic planning pay off? Louis V. Gerstner, Jr. In an article from the McKinsey Quarterly archives, Louis V. Gerstner, Jr., proposes four guidelines to help strategic planners make the crucial leap from plans to decisions. One of the most intriguing management phenomena of the late 6os and the early 70s has been the rapid spread of the strategic-planning concept. Except for the so-called computer revolution, few management techniques have swept through corporate
Words: 4373 - Pages: 18
MANAGERIAL ECONOMICS Study material COMPLEMENTARY COURSE For I SEMESTER B.COM/BBA. (2011 Admission) UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION CALICUT UNIVERSITY P.O. MALAPPURAM, KERALA, INDIA - 673 635 409 School of Distance Education UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION Study Material COMPLEMENTARY COURSE I SEMESTER B.COM/BBA Managerial Economics Prepared by: Module I, II, V(A) : Sri. M.V. Praveen, Asst. Professor, Dept. of Commerce, Govt. College Madappally
Words: 5987 - Pages: 24
MANAGERIAL ECONOMICS Study material COMPLEMENTARY COURSE For I SEMESTER B.COM/BBA. (2011 Admission) UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION CALICUT UNIVERSITY P.O. MALAPPURAM, KERALA, INDIA - 673 635 409 School of Distance Education UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION Study Material COMPLEMENTARY COURSE I SEMESTER B.COM/BBA Managerial Economics Prepared by: Module I, II, V(A) : Sri. M.V. Praveen, Asst. Professor, Dept. of Commerce, Govt. College Madappally
Words: 5987 - Pages: 24
Why are we talking about companywide strategic planning in a marketing text? What does strategic planning have to do with marketing? Marketing is defined as The process by which company create value for customer And build strong customer relationships in order to capture from customers in return. Define strategic planning: - the process of developing and maintaining a strategic firm between the organization’s goals and capabilities and its changing marketing opportunities. -Various business
Words: 562 - Pages: 3
Strategic Planning of Marks and Spencer Group Executive Summary: In this report a step by step analysis of Marks and Spencer group strategic planning is presented. Mark and Spencer is one of the biggest retail company in UK and leading company producing women apparels. The report is begun with analyzing various external environment of the company that includes STEEP analysis and it helps to understand the external environment of the company. After that the report covers the business plan of
Words: 6011 - Pages: 25
