CONSULTING FINAL REPORT Consulting Final Report BUSN 460 April 23, 2013 TABLE OF CONTENTS Table of Contents Pages 1. Executive Summary….. 3.0 2. Strategic Focus and Plan ..3-4 a. Mission b. Vision c. Values 3. Situation Analysis ..5 a. SWOT analysis……………………………………………………………….……..…5-6 Internal Strengths and Weaknesses External Opportunities and Threats 4. Market-Product Focus 6-9 a. Target Markets b. Positioning c. Competitive
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attachment among customers. In 1986, he managed to raise sufficient venture capital to take over Starbucks and started to transform this brand based on his own business philosophies. Nearly 3 decades later, Starbuck has grown from a local coffeehouse to a national coffeehouse chain and listed corporation, eventually turning a global business icon.
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Introduction Jeffrey Preston "Jeff" Bezos is an American business magnate and investor. He is a technology entrepreneur who has played a key role in the growth of e-commerce as the founder and CEO of Amazon.com, an online merchant of books and later of a wide variety of products. Under his guidance, Amazon.com became the largest retailer on the World Wide Web and a top model for Internet sales. In 2013, Bezos purchased The Washington Post newspaper. Background Jeff Bezos was born on January
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Science in Information Security and Assurance is a competency-based degree program that encompasses the main security domains of knowledge developed following strict guidelines for information security and assurance education prescribed by the National Security Agency. Understanding the Competency-Based Approach Practically speaking, what does it mean when we say that WGU’s programs are competency-based? Unlike traditional universities, WGU does not award degrees based on credit hours or
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1 CHAPTER I THE PROBLEM AND ITS BACKGROUND Introduction Laziness is a mental state of an individual when it lacks energy and/or the desire to perform tasks, which can have several causes (Steve, 2010). A lazy person is one who is not aware of their thoughts, emotions and actions. One who is aware of their thoughts as they occur, the feelings that pass through them and the actions they take, are the ones who are not lazy. So, one can be very active and still be very lazy, or one can be not active
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range of high-quality coffees that they purchase. They also sell special handcrafted coffee, tea and other beverages and a selection of food items for each and every customer that is unique to their own individual taste. Starbucks has mapped their objective to be that of the most recognized and respected brands in the world. Starbucks Corporation is internationally known. Their mission is “to inspire and nurture the human spirit – one person; one cup and one neighborhood at a time (Starbucks
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change. He discusses how the company went about its transformation in his book, Employees First, Customers Second, which was published in 2010 by Harvard Business Press and available from the press; on Amazon, Powell’s Books, and Flipkart; and in bookstores. On this Employees First, Customers Second approach, Nayar writes, “The conventional wisdom, of course, says that companies must always put the customer first. In any services business, however, the true value is created in the interface between
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THE BUSINESS PLAN ROAD MAP TO SUCCESS Exercise Workshop Objectives By the end of this exercise, you should be able to: • Understand the role of the business plan. • List several reasons for developing a business plan. • Identify sources where you can get help in developing a business plan. • Identify the type of information to include in the business plan. • Prepare an outline for a business plan. All SBA programs are provided to the public on a nondiscriminatory basis. www.ebusinesshelpcenter
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Intermediate Macroeconomic Analysis Spring 2013 Textbook: Richard Froyen, Macroeconomics, 10thed. Cases: From HBS online: http://cb.hbsp.harvard.edu/cb/access/16750635 Or available at the bookstore Course Description: Building off the principles of macroeconomics course, this course is concerned with the behavior of key economic aggregates including the unemployment rate, inflation rate, productivity growth, interest rates, government budget imbalances, foreign trade imbalances
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BUSINESS BOOK SUMMARIES Stay on Top of Best in Business Knowledge SM ® March 3, 2011 How Successful People Think John C. Maxwell Change Your Thinking, Change Your Life Summarized by permission of the publisher, Center Street, New York, New York. All rights reserved. ©2009 by John C. Maxwell ISBN: 978-1-59995-168-3 Introduction In all aspects of life, from the professional world to family interactions, good thinkers help solve problems. For 40 years, John C. Maxwell has studied
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