get additional investment on mobile applications to respond to increase of on-line formats. Since the case did not provide customers’ purchase process of Sephora specifically, we analyzed the case by using basic model of integrated marketing communications (IMC) and defined each media’s attribute by evaluating qualities of them through team discussion. We considered directions of each media in the process not allocating budget quantitatively since there was no conversion rate, unique visitor and
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each? (5 marks) Pure play companies are companies doing only online business. They are not physically in touch with their customers, because all their business is done electronically. Bricks-and-clicks companies conduct their business online and offline at the same time. For example a designer clothing store can have a web site and customer can either chose to buy online or go to the store • Pure play: Benefit: New distribution channel, large market reach, flexible structure Limitation: Lack of
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Unit 12 – M1 When shopping online most customers like to compare providers before they select which website they will buy from. For example, they could use a comparison website such as kelkoo.com or manually go onto different sites to find the price. Either way the customer normally chooses whichever online store offers the cheapest price as this means they save more money. This makes comparing providers online very beneficial as if a customer did not do research on a certain product than they may
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REDBUS: THE NEXT STEP FOR GROWTH redBus launched in 2006 as a bus-ticketing company that served bus operators by providing an online platform to display their real-time inventory, and served bus travelers by providing an efficient online and offline ticket-booking and delivery network. Although they have achieved a growth of 1000 times by 2012 since their initial establishment, they are currently faced with the challenge of selecting the right growth strategy to achieve scalability and sustainable
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WAP is another type of connection where it is normally available in mobile phones or palm tools. Actually e-business works the same like the traditional offline transaction where suppliers, producers, retailers and consumer are still involve and they both perform producing and buying like old times. The only difference between the online and offline transaction is the user do not need to go to shopping mall or retail store to make their purchase because they can make their purchase online at home,
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Student Beans Segmentation and targeting * Target group= students * Target group divided in these segments * Multi-segment targeting: different strategies for each segment Each year a different kind of targeting. It depends on which University year they are in. Target Freshers (A) | YEAR 1: Party animals (B) | YEAR 2: Inbetweeners (C) | YEAR 3: More serious student (D) | Just arrived at university | Attending lectures and seminars | Attending all classes | Spending a lot of time
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income of more than $75,000. The primary marketing goals for BBVA, through online and offline channels, are to build awareness and trust in their brand, support their various lines of business (savings, checking, mortgage, commercial), and to improve satisfaction and retention of current customers. However, there is a slight difference in expectations between online and offline. The major goal for offline marketing is to build brand awareness and consideration among potential customers. Online
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his argument that those who spend more time offline are not superior to those who are constantly online, but it can be a bit misleading and it prevents him from proposing a solution to this problem. In Nathan Jurgenson’s “The IRL Fetish,” the author is arguing the concept of being “online” and “offline” and how people truly do not know or understand the interconnection between the two. Jurgenson
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to computer because of its amazing features and satisfy their gratification because it makes everything easy and possible. We all enjoy the benefits of the computer, and for many of us it is also an indispensable tool for work, education, and communication. While time spent on the Internet can be hugely productive, for some people compulsive Internet use can interfere with daily life, work and relationships. When you feel more comfortable with your online friends than your real ones, or you can’t
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Learning from Amazon’s culture of metrics Questions: 1. By referring to the case study, Amazon’s website for your country and your experience of Amazon offline communicate their core proposition and promotional offers. Amazon does an excellent job communicating their core propositions for the Unites States through search engine results. Bing result: Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel &
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