1.0 INTRODUCTION 1. Starbuck is a coffee Shop and a largest coffee shop in the worlds based in Seattle, Washington, USA. Starbucks starts in Seattle in 1971. Three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who all had a passion for fresh coffee, opened a small shop and began selling fresh-roasted, gourmet coffee beans and brewing and roasting accessories. Starbucks is the leading specialty coffee retailer in the nation, with over 5,000 locations in 22 international markets
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Coffee product line * Instant Coffee Mix * Roasted Coffee Powder * Instant Milk Tea Mix * Instant Chocolate * Ready-to-drink coffee. The food line of products * Local dishes * Classic dishes * Sweet delights * Hot and cold beverages Classic dishes * Rendang Chicken Rice * Chicken Hor Fun * Nasi Lemak special Local flavors and Sweet delights * Signature
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1. Market segment means breaking down a large market into subgroups or sections that are likely to respond to products in a different ways. 2. The advantages for Sony in identifying and targeting specific market segments are that they are able to identify specific groups from within a larger market. Through market segmentation, they are able to see how different subgroups of the market respond to their product. Sony will then be able to see which segments are least profitable and then focus
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Introduction of Old Town White Coffee The history of “Old Town” can be traced back to the incorporation of White Café in 1999, with the intention to provide quality white coffee to Malaysian household and the food services industry, the co-founders and executive directors, MrGohChingMun and Mr Tan Say Yap formulated their own blend of 3-in-1 instant White Coffee and commenced manufacturing in 1999. It is have more than 10 years of experience in the coffee beverage industry, both co-founders were
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Introduction of Oldtown The OldTown White Coffee, OTWC (Chinese: 旧街场白咖啡) is the largest kopitiam restaurant chain in Malaysia. The headquarters is in Ipoh, Perak, Malaysia,it is a frenchaise company. Established in 1999, OldTown Berhad (“OldTown”) produce instant beverage mixes and products, in addition to operating over 180 café outlets in Malaysia OldTown is the proprietary owner of the special formulation of 3-in-1 white coffee blend, which has been permeating Malaysian households and food
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The background of the Old Town White Coffee and its performance record. Old Town at a glance. The group’s history traces back to the incorporation of White Café in 1999 when its co-founders, Mr Goh Ching Mun and Mr Tan Say Yap, formulated their own blend of 3-in-1 instant white coffee. The duo commercialized the coffee product that year with the “OLDTOWN” brand name and began exporting it to Singapore the following year. Subsequently, the company diversified into instant milk tea mixes, instant
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accessories and services. In OldTown White Coffee, the product refers to local foods and products offered to consumers. OldTown White Coffee used its own uniquely Malaysian taste (the authentic Ipoh White Coffee) to introduce a product to the market in Malaysia. In Malaysia, the OldTown White Coffee set its base at Ipoh, Perak. In mere time span of 5 years, OldTown White Coffee has grown up to over 176 outlets since the first outlet in 2005 in Malaysia. OldTown White Coffee has became the first largest kopitiam
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History OldTown White Coffee’s history can be traced back to the incorporation of White Café in 1999, with the intention to provide quality white coffee to Malaysian households and the food services industry. Its founders formulated their own blend of 3-in-1 instant white coffee and commenced manufacturing in 1999. The same year, they successfully commercialised the instant 3-in-1 coffee mix under the ‘OldTown’ brand name for the retail sector. By end of 2009, the OldTown 3-in-1 instant coffee mix was sold
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intangible. Old Town White Coffee (OTWC) shop offers a wide variety of products their customers. The key product OTWC shop focuses is the coffee product line. They offer 3 different coffee classes which are Old Town White Coffee 3 in 1 blend, Nan yang White Coffee O and simple pure white coffee ready to drink product. There are different flavours of instant 3-in-1 white coffee mix found in the market. For instance, Old Town White Coffee 3-in-1, OldTown White Coffee 3-in-1 Ice Cold, Old Town White Coffee
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has more than 50% of its outlets in the state of Selangor and Kuala Lumpur region. As of June 2012, 100 out of 171 outlets in Malaysia were situated in this region. Other key cities for Old Town include Johor (14 outlets), Penang (14 outlets) and Perak (10 outlets). White Café Sdn Bhd, a subsidiary of Old Town Berhad, will bear the construction costs of a new manufacturing facility in Ipoh. The purpose of building a new facility is to increase its manufacturing operations capacity five-fold, and
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