‘11 Page 2 Ad-o-holic is an annual marketing and advertising extravaganza orchestrated by MarkUp (the official marketing club of IMT Ghaziabad). It is an inter B-school marketing event and focuses on promotion strategies thereby challenging contestants to come up with innovative communication decisions. The purpose of this event is to provide a platform for budding advertisers to showcase their creativity and ingenuity. Ad-o-holic is the predecessor event to Marketing World Cup, the biggest
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over the last 50 years. • Almost 50% of the world’s population lives in towns and cities. 19% of the world’s population lives in cities of more than 1 million people. • The most urbanised continents are Europe, North and South America and Oceania and the least urbanised continents are Asia and Africa. • The number of urban dwellers is by far largest in Asia, with 1.4 billion people living in towns and cities (40% of the population). • Urbanisation is increasing most rapidly
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worldwide consumer durable giant has 12.5% stake in Whirlpool. Electrolux tried to increase its holding to 51%, however, the idea was stalled due to price disagreements. In 1995, WIL negotiated with Whirlpool Inc, US, another major player in the global white goods market, who was willing to buy a company at a higher price. The deal ultimately went to Whirlpool who invested $200mn mainly to acquire 51% in Desai family owned Kelvinator of India. They set up a Rs3.65bn Greenfield project in Pune to make frost-free
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1. INTRODUCTION 1.1 Company Brief History Ben & Jerry’s (B&J) Ice Cream first started in 1978, where their very first scoop shop opened in a renovated gas station in Burlington, Vermont. It was founded by two friends, Ben Cohen and Jerry Greenfield, who started the business out of their passion for eating. It has slowly expanded its scoop shops to other states and started distributing its ice-creams in pints. In 1988, B&J introduced its 3-part mission statement which shows their desire
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know about food concession trailers and the concession business. I have broken down the relevant information into easy to read steps to help you get setup and into the business of making money with your very own concession trailer, espresso stand or coffee trailer. Keep in mind when I mention concession trailer that the concession stand also falls into this category. The difference is the concession trailer is mobile and can be moved from place to place to do shows, fairs, festivals, races, or just
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Restaurant Marketing Plan Dawan D. Smith April 22, 2014 Grantham University Table of Contents Section 1: Marketing Strategy & Mission Statement Section 2: Understanding the Customer Section 3: New Product Development Section 4: Distribution and Pricing Section 5: Promotion Strategies and Public Relations Section 6: Evaluation Plan Marketing Strategy and Mission Statement The purpose of this marketing strategy is to provide my
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the recep- tion. Consider hiring a limousine, party bus, trolley or horse-drawn carriage. six months or more before: * Compile the guest list. * Send out Save the Date cards. * Reserve a block of hotel rooms for out-of-town guests. * Choose wedding rings. * Send engagement announcement to newspapers. * Select and order wedding gown, leaving ample time for delivery and alterations. * Look for alteration specialist (if some- one other than
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Even though I`m not the only one Who feels the way I do [Chorus:] I`m alone, on my own, and that`s all I know I`ll be strong, I`ll be wrong, oh but life goes on I`m just a girl, trying to find a place in This world Got the radio on, my old blue jeans And I`m wearing my heart on my sleeve Feeling lucky today, got the sunshine Could you tell me what more do I need And tomorrow`s just a mystery, oh yeah But that`s ok [Repeat Chorus] Maybe I`m just a girl on a mission But I`m
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head out through these iron bars. I stare towards the heavens as a white fairy descends from the village of dreams. I don’t know who she is, but she talks like she’s all mine. When I listen to her, it feels like I want to go out there and live again. When she makes all those fake promises, she makes me want to believe in myself again. I, prisoner number 786, stick my head out through these iron bars. I see a new me, fulfilling my old promises and weaving new dreams. He asks me why am I empty and why
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TOPIC 1: THE AMERINDIANS Week 1: THE ARAWAKS (Theme One) PAPER: CORE CONTENT----BAHAMIAN-WEST INDIAN HISTORY References: Bahamian History Bk.I by Bain, G. Macmillan,1983 2.Caribbean story Bk. I and II By Claypole, W Longman (new edition) 1987 3. Development to Decolonization by Greenwood R, Macmillan, 1987 4.Caribbean people Bk.I by Lennox Honeychurch. Nelson, 1979 The Migration of the Indians to the New World. It is believed
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