& Maura Design. Library of Congress Catalog Card Number: 92-18874. ISBN 0-553-56283-5 Published simultaneously in the United States and Canada Bantam Books are published by Bantam Books, a division of Bantam Doubleday Dell Publishing Group, Inc. Its trademark, consisting of the words "Bantam Books" and the portrayal of a rooster, is Registered in U.S. Patent and Trademark Office and in other countries. Marca Registrada. Bantam Books, 1540 Broadway, New York, New York 10036. PRINTED IN
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S TE VE HARVEY STEVE HAR V EY E R Y Denene Millner Act Like a Lady, T HINK LIKE A Man This book is dedicated to all women. My hope is to empower you with a wide-open look into the minds of men. Introduction Everything You Need to Know About Men and Relationships Is Right Here 1 1 T H E M I N D -SE T OF A M A N 1 What Drives Men 2 3 11 19 Our Love Isn’t Like Your Love The Three Things Every Man Needs: Support, Loyalty, and the Cookie 37 “We Need to Talk,” and
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S TE VE HARVEY STEVE HAR V EY E R Y Denene Millner Act Like a Lady, T HINK LIKE A Man This book is dedicated to all women. My hope is to empower you with a wide-open look into the minds of men. Introduction Everything You Need to Know About Men and Relationships Is Right Here 1 1 T H E M I N D -SE T OF A M A N 1 What Drives Men 2 3 11 19 Our Love Isn’t Like Your Love The Three Things Every Man Needs: Support, Loyalty, and the Cookie 37 “We Need to Talk,” and
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S TE VE HARVEY STEVE HAR V EY E R Y Denene Millner Act Like a Lady, T HINK LIKE A Man This book is dedicated to all women. My hope is to empower you with a wide-open look into the minds of men. Introduction Everything You Need to Know About Men and Relationships Is Right Here 1 1 T H E M I N D -SE T OF A M A N 1 What Drives Men 2 3 11 19 Our Love Isn’t Like Your Love The Three Things Every Man Needs: Support, Loyalty, and the Cookie 37 “We Need to Talk,” and Other Words That Make Men
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de publicitate / 67 Scurt istoric / 68 Agenþia de publicitate modernã / 71 Cercetarea pentru publicitate / 87 Cercetarea exploratorie ºi de dezvoltare a campaniei (developmental research) / 93 Cercetarea confirmatorie de testare (confirmatory research sau advertising testing) / 100 Cercetarea evaluatorie (evaluative research) / 109 Strategia ºi planificarea în publicitate / 117 Comportamentul consumatorului / 118 Procesul de planificare strategicã. Rolul în desfãºurarea campaniei de publicitate / 124
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62118 0/nm 1/n1 2/nm 3/nm 4/nm 5/nm 6/nm 7/nm 8/nm 9/nm 1990s 0th/pt 1st/p 1th/tc 2nd/p 2th/tc 3rd/p 3th/tc 4th/pt 5th/pt 6th/pt 7th/pt 8th/pt 9th/pt 0s/pt a A AA AAA Aachen/M aardvark/SM Aaren/M Aarhus/M Aarika/M Aaron/M AB aback abacus/SM abaft Abagael/M Abagail/M abalone/SM abandoner/M abandon/LGDRS abandonment/SM abase/LGDSR abasement/S abaser/M abashed/UY abashment/MS abash/SDLG abate/DSRLG abated/U abatement/MS abater/M abattoir/SM Abba/M
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