Analysis People should not be pigeonholed into one or two categories therefore companies have to expand their brands to fit into the lives of consumers. People are unique and so are the preferences of each man and woman. A product, such as laundry detergent, that so many consumers use, the manufacturer has to expand that product to suit the various needs and desires of the consumer. Many factors influence the purchase of a product: psychological factors and social factors. Along with external factors
Words: 305 - Pages: 2
Difference……………………………………………………………………...24 Recommendations………………………………………………………………………..25 Limitations……………………………………………………………………………...26 Introduction The project is based on the survey conducted to perform a comparative analysis between the two detergent brands Surf Excel and Ariel. The purpose of the survey is to analyze the comparison between these two brands on the basis of points of differences and point of parity and to judge different aspects of the brand which make customers loyal, associated
Words: 4242 - Pages: 17
MKT 500 Dr. Hossein Kamarei 10/11/10 Chapter 1: What Is Marketing (discussion questions?) (1.) When it comes to the terminology marketing a lot of people assume that marketing just deal with the fact of sales and advertising. Where people can call over the phone or possible go door to door to people homes and make people buy things that they don’t need, or possibly can’t afford when the items are being presented in front of them. Another concept is that the individuals that market things
Words: 758 - Pages: 4
therefore it was closed in 1980. A soap and glycerin factory was established in Chitagong in the then East Pakistan in 1961. However this factory is no longer a part of LBPL as a result of succession in 1971. Surf, first of their non-soap detergent (nsd) powders was launched in 1963. It is produced by arrangement with Futehally Chemicals (Pvt) limited. The present Karachi Edible factory was acquired in 1965 from A&B Oil Industries Ltd. Reconstruction and expansion of the factory was completed
Words: 2735 - Pages: 11
28) - a new low for one of the largest Indian companies by market value (see Exhibit 1). In its Q2 2004 results, HLL’s bottom line had fallen by 43% due to price pressures in its mainstay detergents business. Procter & Gamble, its long-time nemesis, had unveiled a series of price cuts on its leading detergent brands, Ariel and Tide, forcing HLL to respond. As a consequence, operating profit margins, which had peaked in 2002 at 19.6%, declined to 14%.2 Furthermore, although the mergers, restructuring
Words: 9305 - Pages: 38
Nakia K. Smith American Intercontinental University Unit 2 Individual Project MKTG 205 – Principles of Marketing January 20, 2012 Abstract The Sales and Marketing field is broad, complex, and dynamic. It takes good marketing and sales strategies that will work miracles to help create and assist in good leads and closes on sells. It doesn’t matter what strategy is used for a company, the advertising for the product or products must make a strong impact, it must be memorable
Words: 1617 - Pages: 7
Part 1 Scenario of the Display Board of Laundry Detergent The scenario of the laundry detergent display board is: it’s a freshman student’s first time to buy laundry detergent, and he/she has no idea of which brand to choose. At this scene we show them our laundry display board to help them make decisions. And we record their process of making decisions and analysis the attributes they value most. This is the Laundry Detergent Display Board. | Brand A | Brand B | Brand C | Brand D | Price
Words: 2602 - Pages: 11
consumers to switch to lower-priced products. Although P&G had sales of $77 billion in 2009, many of its relatively expensive brands, such as Tide detergent and Secret deodorant, were stranded on store shelves. So, in 2010, P&G did the unthinkable: It slashed prices on many of its products, such as batteries (13.3 percent), liquid laundry detergents (5.1 percent), shampoos (5.4 percent), and conditioners (6.6 percent). The price cuts come at a cost, however, and sales must increase considerably
Words: 255 - Pages: 2
Water Contamination and Purification Brittney Dorty SCI 207 Valencia Coty-Barker May 5, 2014 Abstract The basis of this experiment was to test how different contaminates effect ground water when absorbed. The results were surprising as that I felt any additives would immediately change the entire break up and color of the water. What was most surprising to me was that filtering vinegar through ground water it came out relatively clean. I also believed that when filtered all of the water
Words: 1174 - Pages: 5
you would like to buy the items that cost more. So if your needs dictate your attitude, the assessment is not a true statement of what your feelings may be about the product. If I need soap detergent to wash my clothes and the best product is Tide, my attitude assessment may say I like Arm n Hamer detergent because the price is what I can afford. The assessment does not show my true feelings because the fact is I would buy Tide over Arm n Hammer any day if price was taken out of the equation.
Words: 479 - Pages: 2
