the availability of competitor’s services and suitability of the flight time that prompts them to switch. Moderate access to distribution channel. Air Asia is the first airline company to enable customer book and purchase air tickets online in Malaysia. This makes its website www.airasia.com very famous among frequent travelers. Although new competitors can create a website for their company, it is quite difficult to compete with Air Asia website. The website is known of its simplicity and user
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System INTRODUCTION OF AIR ASIA [pic] Air Asia is one of the Malaysian Airline, as the second Malaysian National Airline, Air Asia was born in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Normally low-costs Airline has a lot of differences
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worldwide airline industry. It started the air transport operations under the name of Malayan Airways in the year 1947 when Singapore was a bit of a settlement. After the end of the British Empire, Malaysia and Singapore together transformed into one country and the name of the transporter was changed to the Malaysia-Singapore Airline in 1966. Later, Singapore reported self-sufficiency and the air transport association got divided into the two substances. Likewise, Singapore Airlines began to exist in the
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core product offered by Berjaya Air is air-transport service. Airfare that offered by Berjaya Air is under the economy cabin, to make sure the price is affordable for all customers. Besides that, Berjaya Air provided one way or returns airfare; return airfare fees will be double from one way airfare. As you can see from the appendix, this company provide a latest period for air flight timetable, and this timetable will renew the timetable which pass the period already. Berjaya Air establishes their
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HISTORY OF THE AIR ASIA AirAsia Berhad is also known as AirAsia which is a Malaysia low cost carrier (LCC). It is an aviation company which provides main activity that is air transportation service. AirAsia is the starter and leading the low cost travelling in Asia where operate scheduled domestic and international flight and is Asia’s largest low fare. Air Asia has been established seen 1993 and it has been executed start from 18 November 1996. When it is being established, AirAisa was
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scrapping the share swap deal, rumours are abound that the union is requesting MAS (in an attempt to project jobs) to abort its plan to start a new premium short haul carrier (and instead focus on FireFly) as well as abort its planned entry into the one world alliance. “ We think any reversal of a share swap is highly unlikely but we do not discount this possibility entirely,” OSK Research said. MAS and AirAsia has entered into a
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FYP: IIUM e-Complaint System Prepared By ‘Izzati Khairunnisa Binti Nordin Prepared For Madam Noor Azian bt. Mohamad Ali 1117368 CHAPTER 1: INTRODUCTION AND JUSTIFICATION OF PROJECT International Islamic University Malaysia (IIUM) is a well-known university within Malaysia as well as around the globe with its beautiful eco-friendly scenery and good facilities. Facilities provided by university’s management must be preserved and has to be in a good condition as it is representing university’s
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scrapping the share swap deal, rumours are abound that the union is requesting MAS (in an attempt to project jobs) to abort its plan to start a new premium short haul carrier [and instead focus on FireFly) as well as abort its planned entry into the one world a]liance. " We think any reversal of a share
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• Segmentation: • Geographic Segmentation- Secondary Hubs- Mumbai, Delhi & Kolkatta. Focus Cities- Cochin, Pune, Ahmedabad, Hydrabad, Indore, Jaipur & many more. International Destinations- London, Colombo, Dubai, Singapore, Bangkok, Dhaka, Hog Kong, Kuala Lumpur & Maldives. • Demographic Segmentation- Gender- both Male & Female Social Classes- Age group from 25 to 45 years. Income Level- Higher and Higher-Middle Income group. Targeting: • Kingfisher First Class- company executives •
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services to convenient communicating. iii. High Living Standard Malaysian can afford DiGi’s products and services for increasing quality of life. iv. High capital investment DiGi.Com Berhad (“DiGi”) is listed on the Main Market of Bursa Malaysia Securities Berhad
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