Event Marketing HOW TO SUCCESSFULLY PROMOTE EVENTS, FESTIVALS, CONVENTIONS, AND EXPOSITIONS Leonard H. Hoyle, CAE, CMP JOHN WILEY & SONS, INC. Event Marketing The Wiley Event Management Series SERIES EDITOR: DR. JOE GOLDBLATT, CSEP Special Events: Twenty-first Century Global Event Management, Third Edition by Dr. Joe Goldblatt, CSEP Dictionary of Event Management, Second Edition by Dr. Joe Goldblatt, CSEP, and Kathleen S. Nelson, CSEP Corporate Event Project Management by William
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market in the 2000s by shifting its focus from its traditional channel of custom installation dealers to Competitors .........................................7 pursuing production developers and mass-market consumers. While growth accelerated, its relationship with the high-end audio dealers began to deteriorate. Issues Defined .....................................1 Company ..............................................2 Traditional Channel .............................3 Customers
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digital economy. Today in order to survive a global economy companies must embrace and invest in latest information systems infrastructure in order to maintain a competitive advantage. Wal-Mart’s commitment to enhance their technology by integrating traditional and e-commerce retail innovation by using the most advanced technology to enhance the retail empire. As profits continued to reap into Wal-Mart, its commitment to improve data communication systems for their company remained a priority. While other
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new about his campaign.”1 Edelman Research analysts said that Obama won by “…converting everyday people into engaged and empowered volunteers, donors and advocates through social networks, e-mail advocacy, text messaging and online video. The campaign‟s proclivity to online advocacy is a major reason for his victory”2 (Exhibit 1). In terms of the numbers, externally, Obama‟s campaign was able to garner 5 million supporters on 15 different social networks ranging from Facebook to MySpace. By November
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THE 2010 UK SOFT DRINKS REPORT INVESTING IN REFRESHMENT SOFT DRINKS – INVESTING IN REFRESHMENT REPORT METHODOLOGY/BACKGROUND Specialist food and drink consultancy, Zenith International, has been commissione to produce commissioned enith this 2010 BSDA UK Soft Drinks Report. All data and insights contained in this report were produced using Zenith’s internal market databases and primary research. In compiling its research, Zenith relies on the goodwill and cooperation of companies active in
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at Google faced several questions in the following months, beginning with whether or not to sell shares to the public market.' If they made the decision to take the company public, what options did Google have for selling those shares? Was the traditional form of book-building through an investment bank necessarily the best course of action? As large investment banks were courting Google's potentially enormous business, management had to evaluate the different options available for a company ready
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Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of the
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Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of
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BACHELOR OF BUSINESS (MANAGEMENT) [pic] MKTG1199 MARKETING PRINCIPLES PRACTICAL ASSIGNMENT – MARKETING PLAN [pic] ‘WORK HARDER, PLAY SMARTER’ LECTURER: ONG CHIN CHOO GROUP MEMBERS: |Cheong Shu Juan |3320564 | |Gayathiri Chandran |3321634 | |Lim Zong Da |3321074 | |Ong Cindy |3320646 | |Quak Mei Juan
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Chapter 1: Introduction This project is undertaken to find out the pre-purchase and post-purchase behaviour of iPod users in the consumer market. Consumer behaviour includes the actions a person takes in purchasing and using products and services, including the mental and social processes that precede and follow these actions. The pre-purchase behaviour is determined by the expectation a customer develops in his/her mind before purchasing a product. Pre-purchase behaviour depends on various factors
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