differences, influence, how likeable, appropriate and trustworthy they are. Design/methodology/approach – A web site was created for a simulated online bookseller and 183 people from various countries participated in the experiments. OSC representations were tested under four conditions in the main experiment: facial appearance (human-like vs cartoon-like) and gender (male vs female). Findings – The results suggest that the human-like characters are more likeable, appropriate and trustworthy in general terms
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Drivers 4.1 Political Drivers 4.2 Economic Drivers 4.3 Socio-Cultural Drivers 4.4 Technological Drivers 4.5 Environmental Drivers 4.6 Legal Drivers 4.7 Charity Work 5.0 Competitive Environment 5.1 Porter’s Five Forces 5.2 Competitor Analysis 5.3 Nike vs. Fake Goods 5.4 Stakeholders 5.5 Stakeholder Mapping 6.0 The Brand 6.1 Competitive Advantage 6.2 The Swoosh 6.3 Routes to Competitive Advantage 6.4 Ansoff Matrix 7.0 Conclusions 7.1 Swot Analysis 8.0 Recommendations 8.1 Reflection 9.0 Portfolio of Information
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BUSINESS 1.1 Defining Internet and its brief History 1.2 IN INFORMATION TECHNOLOGY Internet Service Provider Lesson 1 Lesson 2 & 3 Review Questions 2 THE NEW ECONOMY AND E-COMMERCE 2.1 Define E-Commerce 2.2 E-Commerce vs. business Lesson 4 Lesson 5 & 6 Review Questions 3 E-COMMERCE AND A NEW WAY OF THINKING 3.1 Changing paradigms Lesson 7 3.2 Portals and Vortals Lesson 8 3.3 E-Relationships Lesson 9 3.4 Return On Investment
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Organizational Background - Summary of company’s history, vision, mission, growth, development, and core competencies ORGANIZATIONAL BACKGROUND – Upon completion of his military service, Sam Walton opened a five-and dime store in 1945 in Bentonville, Arkansas (Wal-Mart, 2016). Sam was successful and inspired in his first venture and was driven to focus on consumers and providing value, Sam opened his first Wal-Mart store in 1962 in Rogers, Arkansas. By 1967, 24 Wal-Mart stores had opened. Sam’s
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The Confessions of Online Shopaholics Introduction We all know that we are in the midst of a social, business, and cultural revolution. Our generation today is often termed as “technology savvy”, especially now that the internet has new revolutionary trends. Nowadays, businesses are not just using databases but also the internet. Since 1995, electronic commerce (e-commerce) has grown in the United States from a standing start to $310 billion retail, travel, and media business and a 3.3 trillion
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Executive Summary Union Pacific is the largest freight railroad in North America. In 2007 they transported over one trillion ton-miles of freight earning revenues of $16.28 billion. They operate on 32,000 miles of rail covering the United States west of the Mississippi. Union Pacific is a successful firm both externally and organizationally. The Class I Freight Railroad industry encompasses the seven largest railroads in North America. In the U.S., where Union Pacific operates, Class I Freight Railroads
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advertisement department and customer service department to address its main issues. The goal is to provide solutions that will give Zara a competitive edge within its industry. The aim of this report is to build a strategic marketing plan for the online shop. I.
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Are Online and Offline Prices Similar? Evidence from Large Multi-Channel Retailers Alberto Cavallo∗† MIT & NBER This version: April 18, 2016 Abstract Online prices are increasingly being used for a variety of inflation measurement and research applications, yet little is know about their relation to prices collected offline, where most retail transactions take place. This paper presents the results of the first large-scale comparison of online and offline prices simultaneously collected from the
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6/1/2015 Amazon.com’s European Distribution Strategy In January 2003, Tom Taylor, Amazon.com’s Director of European Supply Chain Operations, sat in his office in Slough, United Kingdom, and pondered what changes Amazon needed to make to sustain its growth in Europe. Established in the fall of 1998 through the acquisitions of two on-line Logistics Planning & Modelling Techniques booksellers, Bookpages.co.uk in Britain and Telebuch.de in Germany, Amazon.com’s European Distribution
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includes both electronic sale (internet shops) and B2B transactions, i.e. business between two companies. It is any online transaction of buying and selling where business is done via Electronic Data Interchange (EDI). E-Commerce can be defined from different perspectives – 1. Communications perspective, 2. Business process perspective, 3. Service perspective and 4. Online perspective. E-commerce from communication perspective is the delivery of information, products or services, or payments
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