into cyberspace. The author used two main arguments to support her contention. First, many characteristics of contemporary urban legends are inherited from oral folklore that existed long time ago before technology appeared. Second argument is as mediated urban legends gradually proliferate, cyberspace plays an important role for primary oral culture to survive and represents actual meaning of orality and literacy. According to the article, Professor Jan Brunvard had first coined the term “urban
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HIMALAYA HERBAL TOOTHPASTE CATEGORY AND BRAND INVOLVEMENT IN AN EMERGING MARKET Q1. Describe the Product category involvement based on the habits and practices of Consumers Q2. Identify the Cognitive and Affective associations with each segment . Classify the segments as low medium and high involvement in relation to cognitive and affective associations Q3. Explain the relationship between involvement and brand attitude in different segments: Are there inconsistencies in
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products. The oral care market in India was around US$ 980 million. However it was noticed that the toothpaste category was growing at a rate of 8% which was relatively lower than growth of other FMCG categories. The toothpaste market in India had a very low penetration rate of 60% with urban penetration of 76% and rural penetration of 40%. The per capita consumption of toothpaste in grams per year for India was 115 which were relatively lower to that of China (225) and USA (542). In Indian oral care industry
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hundred thousand people, aimed at disseminating information and spreading the message of oral hygiene to children and their families in schools and rural centres. To this effect, Colgate conducted dental check ups in along with various activities at schools. The dental check up camps were supervised by teams of dentists and organisers who interacted with over 1 lakh people teaching them the benefits of oral hygiene. Children were targeted through “infotainment” – activities that included interactive
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cavities can be prevented by maintaining a constant low level of fluoride in the oral cavity. * Severe periodontal (gum) disease, which may result in tooth loss, is found in 15–20% of middle-aged (35-44 years) adults. * Globally, about 30% of people aged 65–74 have no natural teeth. * Oral disease in children and adults is higher among poor and disadvantaged population groups. * Risk factors for oral diseases include an unhealthy diet, tobacco use,
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One major business issue is that CP developed this product before identifying the target consumer segment it will benefit. According to CP’s research, consumers fall into one of three segments: Therapeutic Brushers, Cosmetic Brushers and Uninvolved Oral Health Consumers. CP needs to decide which segment will value the product benefits most while maximizing profits before they can determine how to price and market the product. The second business issue is deciding how to position this new product
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|[pic] |Teacher Rubric: Oral presentations | ▪ This is a sample rubric for teachers to assess students’ oral presentations. The criteria are based on the standards for LOTE and Communication. ▪ This rubric is designed to be integrated into a scoring sheet. A complete grading sheet typically has a scoring system attached
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There are different kinds of sex — but you need good communication and consent no matter what kind of sex is involved. Sex can lead to pregnancy and/or STDs, but there are ways to protect yourself. What’s sex? People define "sex" in different ways. Some people believe that it only counts as sex if a penis goes into a vagina, but this isn't true for everybody. Different types of sex include: Vaginal sex (penis-in-vagina intercourse) Oral sex (mouth-to-genital contact) Anal sex (penis-in-butt
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A study of consumer behavior for Colgate | Group 2Arohi KumariCathy JoseShruti SoodSmita Kaushik | Focusing on the Oral hygiene range from Colgate-Palmolive. | October 10, ‘15 | INDEX 1 1.1. Sampling -------------------------------------------------2 1.2. Survey Design ------------------------------------------2 1.3 Modes of Communications----------------------------2 2. Data Analysis ---------------------------------------------3 3. Competition -----------------------------------------------7
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DEPARTMENT OF BUSINESS MANAGEMENT A PROJECT REPORT ON COLGATE –PALMOLIVE LTD. UNDER THE GUIDANCE OF Prof .Rashmi SUBMITED BY: - Anuradha . Mukku
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