INSPIRING BOLDER MARKETING LEADERSHIP The Marketing Society is a not-for-profit organisation owned by its members, with over 2500 senior marketers. Over the past 50 years it has emerged as one of the most influential drivers of marketing in the UK business community. The Society challenges its members to think differently and to be bolder marketing leaders by supporting the development of leading-edge thinking, and promoting the evidence of effective marketing. The Society does this through the Marketing
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Case Study – Beckett Organics John Beckett enjoys vegetables, so much so that he has given up his full-time job as a lawyer to concentrate on growing and marketing organic vegetables. He started growing vegetables 20 years ago in his back garden and eventually became fully self-sufficient in supplying vegetables for the family. Partly bored with his legal job and tempted by an attractive severance package, John decided he would try to establish his own vegetable supply business. Eighteen months
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CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an
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CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an
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website, Five Guys Burger and Fries (Five Guys) started humbly with one restaurant owned by Jerry Murrell and his family back in 1986 and is now being called one of the largest fast food businesses with over 1,000 locations in the United States and Canada today (www.fiveguys-about Us). Five Guys’ successful model of entrepreneurial leadership included a passion for a good idea, hard work and experiences to build a burger business in the fast-casual dining industry. Jerry Murrell shared his vision and
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franchisee) the rights to market a product or service using the trademark of another business (the franchisor). The franchisee has the right to market the product or service using the operating methods of the franchisor. The franchisee has the duty to pay the franchisor certain fees and royalties in exchange for these rights. The franchisor has the duty to provide these rights and support the franchisee. Franchising is not a business or an industry, but a method used by businesses for the advertising and distribution
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of its business platform. The first was about quality. 1976, The second key strategic decision that formed the business platform was about service. 1976, Four Seasons entered the US market with its first management contract, for San Francisco’s 1913 landmark hotel, The Clift. 1979, the first Four Seasons-branded US hotel opened on Pennsylvania Avenue in Washington, DC. It was service that made the hotel special. 1980, The third of the four strategic decisions that formed the business platform
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CASE 27 McDonald’s and Obesity THE PROBLEM Governments and influential health advocates around the world, spooked that their nations’ kids will become as fat as American kids, are cracking down on the marketers they blame for the explosion in childhood obesity. Across the globe, efforts are under way to slow the march of obesity. In the United States, roughly 30 percent of American children are overweight or obese. According to the U.S. Centers for Disease Control and Prevention (CDC), an
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In a city that once prided itself on growth at any cost, the Mayor, a former business leader, now takes pride in his campaign: "Cubatao -- City Symbol of Ecology." This campaign includes planting 130,000 trees, establishing four municipal "ecological parks," requiring environmental education in city schools, building bicycle pathways and a sewer system and enlisting Brazil's renowned landscape artist, Burle Marx, to design a parkway entrance for the city. "Cubatao was always described as one of
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Conservation a tool for Urban Regeneration Heritage Conservation in Tainan Submitted By: ANIQA SOUD NISHANT BHATEJA SABREENA ASHRAF SUDHAKAR CHAUDHARY Clockwise from top: Downtown Tainan, Statue of Yoichi Hatta, THSR Tainan Station , Dan zai noodles, Fort Provintia, Beehive firework in Yanshui. • Tainan is located in the south western part of Taiwan and in the north of Kaohsiung City. • Being the fourth largest city in Taiwan, Tainan has an area of about 174 square kilometer
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