of Contents v Executive Brief 3 Decision Tree 4 Company Overview Product Mix & Global Presence Current Business Model Value Chain Competitive Advantages Growth Imperative 5 6 7 8 9 Country Analysis – China Economic Overview CAGE Analysis Target Consumers Institutional Voids 10 11 12 13 Industry Analysis – Multi-Unit Restaurants Porter’s Five Forces Market Attractiveness Industry Trends Competitor Analysis 14 15 16 17 Recommendations 18
Words: 3369 - Pages: 14
Executive summary Business proposal The business that I have chosen to do will be a café business that will provide organic product only, the business will be called Pretty Baked. The reason why I have chosen this name is because I want to have a name that is fun to read as this way there is a high chance that people will remember my business name. The main idea of this business is to have a cake café for everyone to sit down with their friends or family to relax and talk while having freshly baked
Words: 13413 - Pages: 54
company with over 1,300 locations and $94 million in net income per year. They are a leader in the food service industry and continue to incorporate new and innovative ways to keep current customers and attract new customers. They have been in business since 1981, though they have undergone several name and owner changes. Their headquarters are in Richmond Heights, Missouri, and Ken Rosenthal is the founder. They are considered to be a Fast Casual Bakery-Café and their signature item is their
Words: 6754 - Pages: 28
Finding the Leader in You: Self-Assessment / Johari W Leadership and Organizational October 24, 2013 Develop a profile of your personality characteristics and assessment results My career development has turned me into the person that I am today within my work environment. I have learned and overcome many obstacles along the way. I would like to think of my career as consistent growth and change. I am always willing to adapt and adjust within
Words: 2140 - Pages: 9
Relationship Management. Chipotle Mexican Grill, Inc. is actually the chain of restaurants based in the United States but has now expanded into the United Kingdom, Canada, Germany and France. The mission statement of this company is Food with Integrity and this company deals with the usage of organic ingredients. This company is famous for its naturally raised meats and maintains that they are better than other restaurants. The customers are satisfied with the services and products of this company.
Words: 2108 - Pages: 9
Management 431 Dr. Sopo June 4, 2013 Starbucks Strategic Analysis Project Jared Hall Monica Diederich Brandy Putman Management 431 Dr. Sopo June 4, 2013 Starbucks Strategic Analysis Project Jared Hall Monica Diederich Brandy Putman Stage 1: Developing a Strategic Vision, Mission, and Values Starbucks is a high quality coffee empire that is composed of a host of café’s and shops that sells many different roasts of coffee and coffee drinks to an array of on-the-go
Words: 6234 - Pages: 25
CONTENTS TITLE PAGES 1. Executive Summary 1 2. Introduction of Etap Hotel 2 3. Concept of Green Plan that introduced by Etap Hotel 3 – 4 4. Purpose to create a controlling paper waste program 5 5. Current Issues that Etap Hotel facing 6 – 7 6. Goals and plans that we should have in our program 8 – 12 6.1 Goal Settings 6.2 Ways will proceed in paper waste recycle program 6.2.1 Paper for
Words: 3930 - Pages: 16
Groceries, Supermarkets, and Beyond: The Food Retail Industry John Abbott Samia Bagdady Kate deLima Casey Gavin MBA AF601: Economics for Managers Spring 2010 HISTORY The food industry has developed more structural specialization and diversity than probably any other industrial sector. Food moves from producer to consumer through many channels such as direct sale at the farm, heavily advertised brands in supermarkets, generic or store brands, through
Words: 7280 - Pages: 30
– Case Study – 10.11.15 Tim Irwin 2015 2015 Chipotle Mexican Grill Steve Ells, founder of Chipotle, after graduating from the Culinary Institute of America, ended up in Denver where he cultivated his idea for Chipotle. Starting with one restaurant in 1993, to 1,595 units in 2014. (Thompson, 2014). His mission was simple, Food with Integrity. (Thompson, 2014). The concept was to “change the way people think about and eat fast food.” (Thompson, 2014). Since that time, the idea has been defined
Words: 1192 - Pages: 5
ABCVEGGIES.com E-MARKETING PLAN ABCVEGGIES.COM’S PLAN FOR ONLINE EXPANSION Nanette Riggs 288311 QRT2 18 March 2013 PROPOSAL AND Marketing Plan ABCVEGGIES.COM’S COMPREHENSIVE PLAN FOR ONLINE EXPANSION A1. Viability in an online market ABCveggies Today ABCveggies is an independent, organic farm, currently operating out of a warehouse located in the north end of Sarasota, FL since early 2009. The unique feature of ABCveggies is that the produce is grown on the roof of
Words: 13245 - Pages: 53