“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and
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“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and
Words: 12265 - Pages: 50
Enjoy! Hedonic Consumption and Compliance with Assertive Messages ANN KRONROD AMIR GRINSTEIN LUC WATHIEU This paper examines the persuasiveness of assertive language (as in Nike’s slogan “Just do it”) as compared to nonassertive language (as in Microsoft’s slogan “Where do you want to go today?”). Previous research implies that assertive language should reduce consumer compliance. Two experiments show that assertiveness is more effective in communications involving hedonic products, as well as
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Available online at www.sciencedirect.com Journal of Interactive Marketing 23 (2009) 61 – 69 www.elsevier.com/locate/intmar Probability Models for Customer-Base Analysis Peter S. Fadera,⁎ & Bruce G.S. Hardieb a 749 Huntsman Hall, Wharton School of the University of Pennsylvania, 3730 Walnut Street, Philadelphia, PA 19104-6340, USA b London Business School, UK Abstract As more firms begin to collect (and seek value from) richer customer-level datasets, a focus on the emerging concept
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Contents Executive Summary 2 CHAPTER-1 3 Introduction: 3 Significance of the Study: 3 Objectives of the Study: 4 Scope: 4 CHAPTER-2 5 Literature Review: 5 CHAPTER-3 7 Findings: 7 Pie Charts: 8 CHAPTER-4 11 Analysis: 11 Model Summary 11 ANOVAb 11 Coefficientsa 11 Coefficient Correlationsa 12 Correlations 12 CHAPTER-5 13 Recommendations: 13 Conclusion: 13 APPENDIX 14 Questionnaire: 14 References 16 Executive Summary To know about the consumer buying
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Table of Contents Internship Reflective Log 1 Executive Summary 2 Introduction 2 Reflections at work place 6 Conclusion 7 Bibliogrpahy 8 Executive Summary This review is mainly involved with the ideal promotion for Leading wholesalers, the retail sequence business. In this review I have mentioned that on what reasons the Leading wholesalers has separated its industry into different sections, how they existing the item in the brain of the customers.
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MARKETING CHAPTER 5: SAPASAP, GLYSSA VILLANUEVA Consumer Markets and Consumer Buyer Behavior Consumer Market * All the individuals and households that buy or acquire goods and services for personal consumption. Consumer Buyer Behavior * The buying behavior of final consumers---individuals and households that buy goods and services for personal consumption. Characteristics Affecting Consumer Behavior 1.) Cultural Factors * Culture The set of basic values, perceptions , wants
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Consumer and organizational buyer behavior are sub-categories of marketing. Research in both fields has enabled manufacturers and distributors to understand the needs, preferences and behavior of buyers, as well as the internal and external factors that influence buyer behavior. Although much has been written about the differences between consumer and organizational buyer behavior, it appears that the demarcations between the two fields are not as clear as they may seem to be. Keywords Buying
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ADHD: To Medicate or Not Timothy Pettigrew COM 172 June 8, 2015 Peter Conrad ADHD: To Medicate or Not When many of us think of ADHD, we think of hyper children the medication Ritalin. While there has been many other medications to stem off of Ritalin, did you know that there are also other options and choices to treating ADHD other than just medication? Most of the ADHD medications are stimulant based, therefore a lot of parents are reluctant to use them. I am going to discuss
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to satisfy needs and the impacts that these processes have on the consumer and society and it is the decision processes and acts of people involved in buying and using products. There are a lot of factors that affects the buyer behavior. Consumer behaviour considers the many reasons such as personal and social to show why people shop for products, buy and use them, in certain case become loyal customers and then dispose of them. Perodua Company comes with varies vehicles that can attract buyers especially
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