Building Value through through Values,Valor & Vision Valor & OSIM INTERNATIONAL LTD Annual Report 2012 Calligraphy: An art form that requires careful thought, strength, character, patience, philosophy and point of view. An apt representation of what drives OSIM forward. Sales $ +$48 million 602 Profit before tax $ +17% million 115 87 million EBITDA $ +13% 126 Profit after tax $ +26% million million For year ended 31 December Sales Profit EBITDA Before
Words: 56868 - Pages: 228
Question 1 What is the meaning of the brand identity of OSIM? Brand identity emanates from the organisation, and is how it wants its products to be viewed by its stakeholders. ‘Brand identity’ is not defined in Marketing in Asia, but Aaker defines it as “what the organisation wants the brand to stand for in the customer’s mind” or “how strategists want the brand to be perceived”. In more recent literature, Kotler and Keller define it as “the way a company aims to identify or position… its product”
Words: 2620 - Pages: 11
4) S 9 5) Conclusion 10 6) References 12 Introduction OSIM international limited is the global leader in branded healthy lifestyle product with 1,100 outlets across 360 cities. Listed in the Singapore stock exchange and originally founded by Ron Sim in 1980 in Singapore, it has over 30 years of experience and uncompromising dedication in developing innovative and reliable healthy lifestyle products (OSIM Ltd., 2010). The motto of OSIM which proudly rules the company has been “Inspiring Life”
Words: 692 - Pages: 3
OSIM Student Instructor Course OSIM Introduction OSIM International is known as Asia’s number one brand in the provision of well-being and healthy products of a lifestyle. The company operates a wide variety of sales network with about 856 outlets in one hundred and eleven cities across thirty States in the Middle East, North America, Asia, the Middle East, Africa and Oceanic. The Company has undertaken
Words: 2380 - Pages: 10
5. Recommendations Page 7 6. Conclusions Page 7 7. Referencing Page 8 Introduction OSIM the well establish Asia healthy life style brand, originated from Singapore. OSIM was founded by Dr Ron Sim Chye Hock in November 1980. Initially derive from R Sim Trading which deal mainly with household appliance. Dr Ron Sim Chye Hock later founded OSIM and eventually changes his focus to creating healthy life style products since he felt a great market potential in home
Words: 2069 - Pages: 9
DISCLAIMER The information contained in this report is given in good faith and was derived from sources believed to be reliable and accurate. The report was prepared by students as a required component of their academic assessment. The reader should not act on the basis of any information or recommendations contained in the report without seeking specific advice from the firm's professional advisers. While due care has been taken in the preparation of this document, Murdoch University together with
Words: 12161 - Pages: 49
With more than 800 outlets across 100 countries, OSIM International Limited is one of the Asia’s branded healthy lifestyle products companies founded by Dr Ron Sim. Originated from Singapore, Dr Sim identified the huge potential in Asia’s homecare products market and he successfully transform a local household appliances trading business known as R Sim Trading to a listed company with a revenue of $600 million today (OSIM Ltd, 2015). Brand OSIM is about living an inspiring life and experience the
Words: 1272 - Pages: 6
Brand erosion The OSIM brand is the success and key value driver in its business. OSIM will have to strengthen its branding to prevent any dilution and focus on strategic positioning of its core products. Management’s efforts to raise the OSIM brand profile, for instance, via sponsorship of high-profile corporate events and celebrity endorsements to raise awareness and brand presence have been successfully so far. The OSIM brand remains the key value driver of its business, and OSIM will have to carefully
Words: 261 - Pages: 2
Question 1.1 Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. (Marketing Management, P38) The goal of marketing is to capture value from customers to create profits and customer quality. Marketing process includes: 1. Understand the marketplace and customer needs and wants. 2. Design a customer-driven marketing strategy. 3. Construct an integrated marketing program that
Words: 3733 - Pages: 15
2.2 Osim Market Segmentation Market segmentation is the process of dividing a broad target market into subsets of consumers who have common needs so as to design and implement strategies to target their needs. The general target group for Osim is mid to high-end customers. This is so as they are less vulnerable to recessions and demands will become more resilient to cyclic demand patterns exhibited in typical consumer companies. This also allows them to actually charge a premium to consumers
Words: 1975 - Pages: 8
