REFERENCE GROUP IN A COGNITIVE MEASUREMENT ABOUT OTOBI FURNITURE” 1. Introduction: Otobi began its long run journey in 1975 when painter & sculptor Nitune Kundu set up a small workshop with an even smaller budget. The only thing he was rich in was his passion, creativity & his gut feelings. Over the years Otobi transformed in to a solid brand, known for its superior quality furniture & choice of designs, with operations across many cities. Today Otobi, backed by world class business processes, is
Words: 1758 - Pages: 8
Internship Report on Experiential Retail of OTOBI Ltd. Internship Report On Experiential Retail of OTOBI Ltd. BUS-400 Submitted To: Suman Paul Chowdhury (Main Advisor) Senior Lecturer BRAC Business School Submitted By: Shahriyar Hasan ID: 05304052 BRAC Business School Mahmudul Haq (Second Advisor) Assistant Professor BRAC Business School Date: 9th May, 2010 Executive Summary After getting the four years theoretical knowledge in BBA
Words: 9140 - Pages: 37
Course Code : ITB 301 Course : International Business Section : 03 Submitted to : Md. Gazi Salah Uddin Senior Lecturer East West University OTOBI FURNITURE: OPPORTUNITY, BARRIERS & POSSIBILITY OF EXPORT DIVERSIFICATION Submitted by Anisur Rahman 2004-2-14-059
Words: 798 - Pages: 4
1.0 Cultural Factor: 1.1 Culture: Culture is important factors that influence the buying decision of a consumer. Example; In Bangladeshi culture, Panjabi and Pajama is the traditional dress for men. They were it in several festival and casually. But Suits is traditional dress for men in American culture. They were it several festival and formally.
Words: 1288 - Pages: 6
Chapter Review: Basically this chapter consists of the major elements of a customer driven marketing strategy: segmentation, targeting, differentiation, and positioning. Marketers know that they cannot appeal to all buyers in their numerous, too widely scattered, and varied in their needs and buying practices. Therefore, most companies today practice target marketing- identifying market segments, selecting one or more of them, and developing products and marketing mixes tailored to each. Customer
Words: 2558 - Pages: 11
INTERNSHIP REPORT Partex Furniture Industries Ltd. (A Partex Star Group Company) REPORT ON ‘MARKETING STRATEGY OF PARTEX FURNITURE: A STUDY OF PARTEX FURNITURE INDUSTRIES LIMITED’ Prepared for: Md. Shahin Ahamed Chowdhury Lecturer Department of Business Administration Dhaka International University Prepared by: Md. Ershadul Haque Class Roll No: 11 Registration No: 209181 18th Batch Program RMBA 1Year Major in Marketing Dhaka
Words: 6163 - Pages: 25
internship report of Partex INTERNSHIP REPORT Partex Furniture Industries Ltd. (A Partex Star Group Company) REPORT ON ‘MARKETING STRATEGY OF PARTEX FURNITURE: A STUDY OF PARTEX FURNITURE INDUSTRIES LIMITED’ Prepared for: Md. Shahin Ahamed Chowdhury Lecturer Department
Words: 6167 - Pages: 25
GLOBALIZATION Globalization is the increasing integration of different national economies into one global market economy. It alters competitiveness conditions with the arrival of new players on the global scene and causes traditional roles to be redefined. GLOBALIZATION AS A GLOBAL TREND What seems to be a novelty is, in fact, a series of changes related primarily to the gradual removal of trade barriers, financial market deregulation, the communication technology revolution, and the impact of
Words: 10016 - Pages: 41
Paradise Group | Cable , electronics, readymade garments | 5. | Navana Group | Automobile, Food, Telecommunications, Chemicals | 6. | Sunman Group | Readymade garments | 7. | KDS Group | Textile, Readymade garments | 8. | Otobi | Furniture | 9. | Ha-meem Group | Textile, Garments | 10. | Ananda Shipyards and Slipways | Shipbuilding | 11. | Pride Group | Textile | 12. | Walton Hi-Tech Industries Limited | Automobile, Electronics | 13. | Transcom
Words: 489 - Pages: 2
Private companies have limited capital also gas the companies have to import oil and coal from foreign country. Shortage of the raw material is not only threat of this industry, many company use second hand machines for production due to this action OTOBI had to pay the penalty of 84 cores Taka recently. This limited amount gas will run out eventually it is used as fuel for electricity generation and commercial energy of the country. The Government of Bangladesh (GOB) has taken initiative to set up
Words: 704 - Pages: 3
