influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning, brand integration, brand equity measurement, brand growth, and brand management. The paper also outlines some gaps that exist in the research of branding and brand equity and formulates a series of related research questions. Choice modeling implications of the branding concept and the challenges of incorporating main and interaction effects of branding
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Technology for Management CREDITS 4 4 4 4 4 2 2 MARKS 100 100 100 100 100 50 50 TRIMESTER – II CODE MBA-072 MBA-082 MBA-092 MBA-102 MBA-112a MBA-112b PAPER CREDITS Quantitative Methods and Operations Research 4 Economic Environment for Business 4 Production and Operations Management 4 Financial Management 4 Seminar on Negotiation Skills 2 Workshop on Management Information Systems 2 o Introduction to Retail Management (R. Mgt.)* 4 SECTORAL SUBJECT – 1 MARKS 100 100 100 100 50 50 100 o Principles
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COMPUTER ORGANIZATION AND ARCHITECTURE DESIGNING FOR PERFORMANCE EIGHTH EDITION William Stallings Prentice Hall Upper Saddle River, NJ 07458 Library of Congress Cataloging-in-Publication Data On File Vice President and Editorial Director: Marcia J. Horton Editor-in-Chief: Michael Hirsch Executive Editor: Tracy Dunkelberger Associate Editor: Melinda Haggerty Marketing Manager: Erin Davis Senior Managing Editor: Scott Disanno Production Editor: Rose Kernan Operations Specialist: Lisa
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Rural Tourism and Agri-Tourism A practical approach to niche tourism. Funded by the Ontario Ministry of Agriculture, Food and Rural Affairs Developed By Richard Buck, AgriTours North America Inc. In cooperation with Southern Ontario Tourism Organization (SOTO) Rural/Agri-Tourism Work Book WORK BOOK 1 Module #1 Introduction to the tourism industry Module # 2 Rural / Agri-Tourism - products & services Module # 3 Partnering for success, working with organizations, associations and governments
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Dynamic Computation Migration in Distributed Shared Memory Systems by Wilson Cheng-Yi Hsieh S.B., Massachusetts Institute of Technology (1988) S.M., Massachusetts Institute of Technology (1988) Submitted to the Department of Electrical Engineering and Computer Science in partial fulfillment of the requirements for the degree of Doctor of Philosophy in Computer Science at the MASSACHUSETTS INSTITUTE OF TECHNOLOGY September 1995 c Massachusetts Institute of Technology 1995. All rights
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Data Mining Third Edition This page intentionally left blank Data Mining Practical Machine Learning Tools and Techniques Third Edition Ian H. Witten Eibe Frank Mark A. Hall AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Morgan Kaufmann Publishers is an imprint of Elsevier Morgan Kaufmann Publishers is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA This book is printed
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Customer Analytics . . . . . . . . . . 10 Barriers to Adoption of Customer Analytics . . . . . . . . . . . . . . 12 role of Analytics in Increasing Marketing roI . . . . . . . . . . . . . 13 Analytics Tools, Data Sources, and Techniques 17 BI, olAP, and data discovery for Customer Analytics . . . . . . . . . 18 In-Memory Computing for More rapid discovery Analysis . . . . . . . 20 Predictive Analytics, data Mining, and Advanced Statistics Implementation
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well in this class, but you may need to map the chapters in the 10th or 11th Edition to those assigned in the 12th Edition. This is your responsibility, not mine. You may also use the textbook used in FIN 3403: Fundamentals of Financial Management (12 Edition), Eugene F. Brigham and Joel F. Houston, Thompson/South-Western, 2010. Like above, FIN 4414 – Syllabus – Sections 2109 & 7111 – 2010 Spring Term Page 1 of 31 Pages you may also purchase the 11th or 10th edition of this book. Although not
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Long Range Planning 43 (2010) 172e194 http://www.elsevier.com/locate/lrp Business Models, Business Strategy and Innovation David J. Teece Whenever a business enterprise is established, it either explicitly or implicitly employs a particular business model that describes the design or architecture of the value creation, delivery, and capture mechanisms it employs. The essence of a business model is in defining the manner by which the enterprise delivers value to customers, entices customers
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Fundamentals of Database Systems Preface....................................................................................................................................................12 Contents of This Edition.....................................................................................................................13 Guidelines for Using This Book.........................................................................................................14 Acknowledgments ....
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