of the subcuiture of consumption soives many problems inherent in the use of ascribed social categories as devices for understanding consumer behavior. This article is based on three years of ethnographic fieldwork with Hartey-Davidson motorcycle owners. A key feature of the fieldwork was a process of progressive contextualization of the researchers from outsiders to insiders situated within the subculture. Analysis of the social structure, dominant values, and revealing symbolic behaviors of this
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Dirt Bikes is a privately owned Off-Road vehicle/motorcycle manufacturing company. The company was founded in 1991 and is located in Colorado. They employ over 100 employees and create motorbikes with unique practices and designs. They have been growing and expanding the services that they offer as well as the products that they create. Their goals are to extend their market base and to continue to reach out globally as their customer satisfaction continues to hit the high notes. They use distributors
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Sessions 14 and 15 – Membership, Shares and Interests in Shares, Class Rights The objective of these sessions is to familiarise students with the concept of membership and the rights of members as well as to give them a firm understanding of how control of a company may be achieved through owning interests in shares. At the end of the sessions, students should be able to: * distinguish between “membership” and “shareholding”; * describe the different types of shares that companies usually
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Venture Capital valuation 31 responses When your startup company raises capital, valuation is a key question that must be tackled Rey Maualuga style. (If you are unfamiliar with “Rey Maualuga style,” click here for a Youtube example.) The two main valuation concepts in a venture capital financing are pre-money and post-money valuation. In a venture capital transaction, the venture capital firm invests cash in the startup company in exchange for newly-issued (preferred) stock. The startup company’s
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Green Deo A Natural Deodorant Body Spray Developing a new brand Green Deo Course: Brand Management (MKT-416) Prepared for Md. Mahmud Zubayer Assistant Professor Department of Business Administration East West University Prepared by Name ID Section Razoanul Amin Talukder 2005-2-10-207 3 Md. Tanbirul
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able to produce its annual target revenues, only capitalizing on roughly 6% of said target in a 5 month period. Large-scale distributors, who exhibit the most buyer power and influence over end customers in the industry, threaten manufacturer brand equity by relabeling all biocide maintenance products under their own brands. Even though Rohm & Haas does not allow distributors to change the label on Kathon MWX, the lack of end customer awareness for the manufacturer brands has detrimentally limited
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C H A P T E R 1 The Importance of Brands PEOPLE OFTEN ASK me, ‘‘What is brand equity?’’ There are many ways to answer this. Some say it’s everything associated with the brand that adds to or subtracts from the value it provides to a product or service. Others emphasize the financial value of the brand asset. Still others stress the consumer loyalty or price premium generated by brand equity. Some even talk about the permission and flexibility a brand gives an organization to extend into new
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organized environment was unlike anything I had experienced and something, I decided then, that I wanted to be a part of. Over the last 5 years, I have worked at Bear Stearns (in their Private Bank and Institutional Equity Sales departments), and at Credit Suisse’s Institutional Equities Sales desk. Although my past experience has been fulfilling, I have reached the ideal junction in my career to broaden my business experience and pursue a UW Foster Evening MBA. Immediately after the program, I hope
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015 BRAND EQUITY, BRAND LOYALTY AND CONSUMER SATISFACTION Janghyeon Nam Kyungnam University, South Korea Yuksel Ekinci Georgina Whyatt Oxford Brookes University, UK Abstract: This study aims to investigate the mediating effects of consumer satisfaction on the relationship between consumer-based brand equity and brand loyalty in the hotel and restaurant industry. Based on a sample of 378 customers and using structural equation modelling approach, the five dimensions of brand equity—physical quality
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a boutique investment bank that specializes in private placements and acquisition financing Research and qualify capital sources for various transactions; sources include asset-based lenders, mezzanine funds, private equity firms, and hedge funds Met with various private equity and mezzanine firms in Atlanta to discuss transactions Make initial and follow-up calls to potential capital sources in pending transactions Produce lender materials including: Executive Summaries and lender slide presentations
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