1) What do you think of Zoots strategy till date? Did their business model make sense? Zoots was an innovative dry-cleaning chain that had been founded by Krasnow and Tom Stemberg (the founder of office supply giant Staples) in 1998. Krasnow and Stemberg each provided $200,000 in seed funding by themselves. And the first Zoots store opened that October and was served by a centralized processing facility located in Wilmington, Massachusetts. They expanded their business very aggressively. At
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Course: BUS 363.01 Brand Management Professor: Camille Abbruscato Semester: Spring 2013 Course Syllabus E-Mail: camille.abbruscato@stonybrook.edu Office: Harriman 305 Office Hours: Monday and Wednesday 11:30 – 12:50 or by appointment Classroom: Frey Hall Room 205 Time: Tuesday and Thursday 10:00 am – 11:20 am COURSE MATERIALS To keep costs down, there is no required textbook; instead, we will rely on my lecture slides, adapted from Keller’s, Strategic Brand Management text (Prentice
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targeted throughout the east central region of the United States. Mountain Man Beer Company is in the second-tier beer industry, and known for its distinctively bitter flavor and slightly high alcohol content. MMBC’s competitive advantage is its brand equity, and value placed on its product. With brand playing a crucial role in the beer-purchasing decision, MMBC has had great success with its brand standing out as a traditional beer with a loyal customer segment, of middle to lower income men over the
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Natureview release multiple pack of family size yogurt with cheap price, it will increase possibility of having more valuable customers. Moreover, taking Option 1 as the best choice can enhance the band value of Natureveiw to build its strong brand equity. Since Natureview is a well-recognized brand, and has a fixed amount of loyal customers right now. To improve the reputation value and increase the relationship value
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their brand on toys, products, theme parks, movies, you relate them to being kid-friendly, family-approved, and of a happy nature. Disney brings smiles to consumers as well as meaningful life lessons. BMW: BMW is highly associated with its brand equity. They have a high brand image based on how they target their audience and their pricing. Owning a BMW brand car is symbolic of prestige and shows the owner’s status in life. Because of their cars being unaffordable by all, they have extended their
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1.Strategic Directions Although Cyclermate management have persuaded the bank to continue funding for the short-term, the directors of the company realise that they have to think about the longer term. Further discussion with Dai’s cousin have established that he continues to be interested in helping, both in financial and management terms. Furthermore, he has apparently persuaded the famous entrepreneur and venture capitalist, Sir Claude Solstice to consider the possibility of involvement in
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WACC Example: A firm is considering a new project which would be similar in terms of risk to its existing projects. The firm needs a discount rate for evaluation purposes. The firm has enough cash on hand to provide the necessary equity financing for the project. Also, the firm: - has 1,000,000 common shares outstanding - current price $11.25 per share - next year’s dividend expected to be $1 per share - firm estimates dividends will
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Contents Page 1. Executive Summary 4 2. Introduction 5 3. Findings 6 3.1 An Analysis of Mexico 6 3.2 Topshop Market Entry into Mexico 7 3.3 The Target and Positioning Strategies 8 4. The Marketing Mix 9 4. 1 Product 9 4.2 Place & Distribution 10 4.3 Pricing 12 4.4 Promotion 13 5. Conclusion 14 6. Appendices 15 7. Bibliography 19 1. Executive Summary This report is to investigate
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well-developed image uses the same brand name in a different product category. Organizations use this strategy to increase and leverage brand equity of their established brands for maximizing returns on their investments in these brands. Marketers have long recognised that strong brand names that deliver higher sales and profits (i.e. those that have brand equity) have the potential to work their magic on other products categorises. In recent past, the role of brand extension as a strategic tool for
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