Exconom is a company specialising in cable and smallbore pipe-laying technology. The company started life as a technical division of a major utility. It gained its independence as the result of a venture capital backed management buyout (MBO) three years ago. The company now has 21 employees and a turnover of just over £4 million. The company’s competitive edge comes from its technological capabilities with ‘mole’ excavating tools. This is equipment that can lay cables and pipes underground without
Words: 447 - Pages: 2
IMPACT OF BRAND SWITCHING, BRAND CREDIBILITY, CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Idrees Akbar, waheed Naseer, Shoaib Ahmed Amin , Abdul Muqtadir , Hafsa Zia, Urooj Shafique Department of Management Sciences, the Islamia University of Bahawalpur Pakistan, Abstract: To be a leading company, it is a massive task to build brand loyalty. Brand is the only word that differentiates the goods and services from the other ones. Therefore the dominated companies spend a lot
Words: 5051 - Pages: 21
This article explains the concept of brand equity in a specific industrial marketing setting. Studies do point out cases where price and the hard tangible factors of the physical product do not fully explain the purchase decision. The purpose of this study: To explore the existence of brand equity in a specific business-tobusiness product setting; To investigate the sources of brand equity and its appropriate communication channels; The relative importance of brand relative
Words: 1545 - Pages: 7
Inventory Management at Big10Sweaters.com case study 1. Unit Unit Sales Sale Price Cost Revenue Cost Margin Ohio 2,300 $120 73.88 $276,000 $169,924 $106,076 Michigan 1,468 $120 73.88 $176,160 $108,456 $67,704 Purdue 890 $120 73.88 $106,800 $65,753 $41,047 eBay 342 $50 60.88 $17,100 $20,821 ($3,721) Totals 5,000 $576,060 $364,954 $211,106 Overhead: $120,000 Net Profit: $91,106 After paying 25% to the venture capital firm, $22,776.50, the net profit before taxes would
Words: 891 - Pages: 4
CHAPTER 1: 1.1 Introduction Strong brand equity had become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and managing brand equity correctly to produce strong attributes that will influence consumers when making their choices. The research focused on the importance of these dimensions (brand awareness, brand loyalty, brand image and perceived quality) of customer-based brand equity on consumer’s perceptions of a brand
Words: 4031 - Pages: 17
Risks with Capital Valuations Seth M. Gunn American Military University FINC 625 8 June 2014 Risks with Capital Valuations Attracting both capital research and capital valuations will start when you, as the entrepreneur, walk into a venture capitalist’s office and present your idea. That meeting is the key that may unlock the door to untold amounts of funding, backing, and support. Venture capitalists want to see a business model that has been thoroughly mapped out. This includes the tracing
Words: 633 - Pages: 3
BUSINESS CONCEPT AND STRATEGY Smart Charge functions as a mobile battery-sharing application to all iPhone users seeking sustainability in their battery life. Unlike ChargeBite or Juice Pack Air Case, we provide a superior service at a lower price, targeting an infinite market of potential consumers. My venture aims to solve issues related to mobile battery usage, acknowledged by the fact that society has become increasingly dependent on the capabilities of our particular smartphone carriers
Words: 3940 - Pages: 16
Question 1: Beyond Telecommunications should focus on two existing market segments: C due to its needs for a User Friendly Phone Interface and segment D due to its needs for International Access. These two segments comliement Beyond’s key competitive advantages in the market they are currently serving. Customers today are willing to pay a premium, in order to receive the benefits of the reliability of service when using their devices internationally; in addition the user-friendly devices and
Words: 1168 - Pages: 5
Executive summary In this paper, an attempt is made to delineate the deficiencies of the existing financial system in Bangladesh to cater to financing needs of SMEs or new potential entrepreneurs and a proposal has been given to develop the venture capital industry to meet financing and non-financing needs of SMEs. SMEs play a vital role within Bangladesh’s economy in terms of creation of industrial outputs and generation of employment. Even though they play a significant role they face problems
Words: 3834 - Pages: 16
PROJECT REPORT ON FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARDS CONSUMER DURABLES (A COMPERATIVE STUDY OF LG & VIDECON) UNDER GUIDANCE Prof. S.k.Chadha In the partial fulfillment of the requirements of the Final Project for the degree of Masters in Business Administration
Words: 7843 - Pages: 32
