relationship between brand equity and firms’ performance in luxury hotels and chain restaurants$ Hong-bumm Kima,1, Woo Gon Kimb,* b a College of Hospitality & Tourism, Sejong University, Kwang-jin Gu, Gun-ja Dong 98, Seoul 143-747, Republic of Korea School of Hotel and Restaurant Administration, Oklahoma State University, 210 HESW, Stillwater, OK 74078-6173, USA Received 27 February 2004; accepted 4 March 2004 Abstract There is a growing emphasis on building and managing brand equity as the primary drivers
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principles. Specifically, we will cover: • Building customers’ brand knowledge • Generating brand identities and value propositions • Using the marketing mix to effectively deliver the brand to the marketplace • Measuring brand equity • Creating a comprehensive and effective brand architecture • Managing brands over time Course Organization and Administration: Strategic Brand Management is
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Customer Based Brand Equity – Wal-Mart Class Discussion Wal-Mart is a transnational mega corporation operating in 27 countries with more than 11 000 stores. In Canada alone, Wal-Mart operates 396 retail outlets quite an impressive number considering they have only been operating in Canada for just over 20 years. Wal-Mart in terms of Brand Equity is quite a contradiction. They continue to lose overall brand value and yet are still the most valuable brand in North America and are ranked in
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Tobacco Plc. Table of Contents 1.0 Introduction………………………………………… 4 2.0 Background………………………………………… 5 3.0 Capital Structure…………………………………… 6 3.1 Debt to equity……………………………… 6 3.2 Long term debt to equity…………………... 7 3.3 Total debt to capital………………………… 7 3.4 Long term debt to capital…………………... 8 3.5 Balance sheet structure AZN………………. 9 3.6 Balance sheet structure BAT………………. 10 3.7 Discussion…………………………………. 10-11 4.0
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CHAPTER ONE 1.0 INTRODUCTION In the increasing competitive environment of this day and age, establishments are developing a variety of strategies in order to outsmart their competitors and to become preferable by consumers, and are making a serious effort for this objective. One of the most important competition weapons of establishments against their competitors is their brand. If establishments manage to create brand loyalty among consumers, they can surpass their competitors with minimum costs
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The background summary is a brief explanation and overall introduction of Red Bull GmbH. The Theoretical analysis identifies and describes the sources of Red Bull GmbH’s brand equity. The theoretical analysis II integrates and analyses’ the Red Bull GmbH’s marketing program in terms of how it contributes to the brand’s equity. It identifies any alternatives, or issues that might arise through the contribution of various factors. The theoretical analysis III, allows for the evaluation of Red Bull GmbH’s
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Awareness, Brand Image, Brand Equity and Brand Value by P. Chandon 2003/19/MKT Working Paper Series Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon* INSEAD March 2003 * Pierre Chandon is Assistant Professor of Marketing at INSEAD, Boulevard de Constance, 77300 Fontainebleau, France. Tel: +33 (0)1 60 72 49 87, e-mail: pierre.chandon@insead.edu. Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value The purpose
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INVESTORS EMAIL: gabrielsimeni@gmail.com DIFFERENCE BETWEEN VENTURE CAPITALISTS AND ANGEL INVESTORS Both are affluent individuals who provide capital for a business start-up, usually in exchange for convertible debt or ownership equity. However, they differ from Friends and Family who will typically invest very early when all one has is an idea. The prevailing challenge is people would rather invest in the company rather than the individual. In this regard, it is okay to say that
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ARTICLES OF PARTNERSHIP OF LEGACY ASSOCIATES KNOW ALL MEN BY THESE PRESENTS: That, we the undersigned, all of legal age and residents of the Republic of the Philippines have agreed to amend a general partnership under the terms and conditions herein after set forth and subject to the provisions of existing laws of the Republic of the Philippines. RECITAL The parties hereto wish: (a) to enter together into the business of purchasing, acquiring, operating, leasing, owning and
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Critical Analysis #2 Mark Pincus founded Zynga, a social game service provider company, in 2007. During the first few years, Zynga was very successful and generated a profit of almost $100 million with successful games such as FarmVille, Mafia Wars, and CityVille. However, in 2013, the number of Zynga users was rapidly decreasing. According to AppData, the MAUs (Monthly Average Users) for Zynga have fallen below 127 million, which was the lowest it has ever been. In addition, stock prices dropped
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