Reaching out to Rural India: A Study of Consumer Durable Anirudh Sharma A Management Project Report On Reaching out to Rural India: A Study on Consumer Durable PREPARED FOR Prof. Dhananjay Singh MARKETING INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD BY ANIRUDH SHARMA STUDENT INSTITUTE OF MANAGEMENT TECHNOLOGY 15st Oct. 2015 1 ACKNOWLEDGEMENT I would like to thank my faculty guide Prof. Dhananjay Singh for their guidance and constant supervision as well as
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Credit: 3 units lecture Contact Hours: 3 hours lecture/week 54 hours of lecture/term III. COURSE RATIONALE Cruising has been considered a global phenomenon; statistic shows the growing popularity of the cruise industry. This course aims to study the essential feature of cruises and how it contributes to the Tourism Industry. IV. COURSE OBJECTIVES By the end of the course, students should be able to: 1. Analyze the past, present and future of the cruise industry; 2. Analyze
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INTERNATIONAL MARKETING Case Study Report How Starbucks Corp. should improve its business Syndicate Group Number 1 24/08/2007 The following group assignment report was prepared for a business unit at Macquarie University, Sydney. The information given does not need to be correct. The suggestions given and conclusions drawn remain (as the whole report in itself does, too) the intellectual property of the authors. Do not use this report for plagiarism. Do not copy this report
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JOURNAL OF MANAGEMENT CASES, 3(1), 2006 SAGE PUBLICATIONS NEW DELHI/THOUSAND OAKS/LONDON DOI: 10.1177/097282010500300104 AIRASIA: THE SKYS THE LIMIT Rizal Ahmad Mark Neal This case details the rise and expansion of AirAsia in South-east Asia. The company employed a business model for low-cost airlines that was originally developed by Southwest Airlines in the United States and subsequently employed with great success by European companies such as Ryanair and EasyJet. The case thus documents the
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QUESTION 1: Using the five factors (culture, social, politic, legal and economy) choose a product or service and relate how Malaysian Economy has managed to be “above water” which currently other countries face. (min1500words) 1.0 Introduction The use of cigarette for cigarette has been practiced for centuries. The cigarette plant has been grown in America since the 17th century and cigarette has been used in various forms since. The form of cigarette cigarette by rolling the leaves in fine
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evidence is there in the case to support your view? [40%] As defined by (Narver.J.C. & Slater, 1990) market orientation is an organisational culture that most effective and efficient in creating necessary behaviours for superior value offering it has for buyers and, thus, resulting in continuous superior performance for business. Market orientation is when a company organizes its activities, products and services around the wants and needs of its customers. From the case study, there are evidence
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Alan Mulally, CEO, Ford Motor Company Elizabeth Haskins Strayer University Instructor: Dr. Yohannes Abate Leadership and Organizational Behavior – BUS 520010VA016 August 7, 2011 Abstract This case focuses on the challenges Alan Mulally (Mulally); CEO of Ford Motor Company faces to implement a new beginning for Ford. Upon Mulally’s arrival, Ford was on the verge of a financial collapse, reporting a $12.6 billion dollar loss in 2006 and a $2.7 billion dollar loss in 2007. Bill Ford
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innovation, and optimism, and above all for women. Avon Products, Inc. Avon is based in New York. The company appoints the manufacture and marketing of beauty and complimentary products primarily in North America, Latin America, Europe, and Asia Pacific. Avon’s products are classified into three product categories: Beauty, Beauty Plus, and Beyond Beauty. The Beauty category consists of cosmetics, fragrances, skin care, and toiletries; Beauty Plus includes fashion jewelry, watches, apparel, and accessories;
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Business 200W – Business Research and Communication Individual Case Analysis Apple Inc. SWOT Analysis Company Overview Apple Inc. is an American multinational corporation which focuses on designing and manufacturing technology products such as consumer electronics, personal computers and software. Apple Computer, Inc. was established in Cupertino, California on April 1, 1976 and incorporated on January 3, 1977 by Steve Jobs and Steve Wozniak
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vertically and horizontally ▪ engage in life-long learning 4.0 INSTRUCTIONAL METHODS To facilitate better understanding of the course materials, the following learning modes are adopted: ▪ Lectures, small group discussions, and case studies; ▪ Directed reading and individual research using the main text, supplementary materials, etc; and ▪
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